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MA Public Relations and Strategic Communication
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MA
Public Relations and Strategic Communication

Postgraduate course
Marketing, PR & Journalism

Learn to engage with a global audience through social media, viral marketing and creative writing at Europe’s largest PR teaching department.

Your Course

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Our postgraduate PR students are taught by Europe's largest public relations teaching department with access to a full range of specialist resources such as online journals and 24/7 library access.
Entry requirements
Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
Entry requirements
Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
Entry requirements
Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Entry requirements
Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 6.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.All applicants should satisfy our University English language requirements, please access further details at this link
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 6.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.All applicants should satisfy our University English language requirements, please access further details at this link
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
Entry requirements
Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 6.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.All applicants should satisfy our University English language requirements, please access further details at this link
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 6.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.All applicants should satisfy our University English language requirements, please access further details at this link
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
Entry requirements
Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 6.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.All applicants should satisfy our University English language requirements, please access further details at this link
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Entry requirements
Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 6.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.All applicants should satisfy our University English language requirements, please access further details at this link
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 6.5 or an equivalent award. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.All applicants should satisfy our University English language requirements, please access further details at this link
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

  • Charlotte Morris

Careers

Charlotte Morris
Senior Media Relations Manager, Joseph Rowntree Foundation

Chartered Institute of Public Relations (CIPR) Diploma

Read more

“In the PR industry you learn a lot on the job, but the diploma helped me understand the foundations behind my day-to-day work. Two years after finishing my course I was named as one of PR Week’s Top 29 Under 29s – a list of up and coming people working in PR.”

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

  • Digital Communications Manager
  • Communications Manager
  • Head of Media Relations
  • Social Media Account Manager
Our dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit our Careers Site

MODULES & LEARNING

Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

  • Rudiger Theilmann
    Public Relations and Strategic CommunicationRudiger Theilmann

    “After 20 years of running this course, we can see that our graduates follow careers or fields in our profession in the public or private sector. Many students have settled somewhere in the world to follow an international career, either in an international organisation or corporation.”

  • Before joining Leeds Beckett’s teaching team in January 2005, Rudiger held the roles of Assistant Professor of Communications and course leader for the MA Communication Management at International University Concordia, Estonia.He uses his previous experience and his own qualification, an MA in Communications which he gained in Munich, to teach postgraduate students subjects such as corporate communications, international communication and PR and strategic communications.His research interests include public relations research and evaluation, public relations theory and intercultural communication.
    Postgraduate Study - Invest in yourself
    Postgraduate Study - Invest in yourself
FEES & FUNDING
The tuition fee for the year for students entering in 2015/16 is £6000. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies.
The tuition fee for the year for students entering in 2015/16 is £11000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.
FEES & FUNDING
Studying part-time gives you the flexibility to learn at your own pace. Because of this, our tuition fees are calculated using credit points. Each module you study has a credit point value. Most taught postgraduate modules have a credit point value of 20.The tuition fee for students entering in in 2015/16 on this course is £660 for each 20 credit point module.For modules with a different credit point value their cost can be calculated by multiplying the credit value of the module by the cost per credit point of £33. The amount you will pay may increase each year in line with inflation.
See further information on financing your studies.
Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis. Should you wish to query your visa status you can contact Tier4 Compliance@leedsbeckett.ac.uk. If you are able to study on a part-time basis please contact fees@leedsbeckett.ac.uk for further information on course fees.
FEES & FUNDING
The tuition fee for the year for students entering in 2015/16 is £6000. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies.
The tuition fee for the year for students entering in 2015/16 is £11000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.
FEES & FUNDING
Studying part-time gives you the flexibility to learn at your own pace. Because of this, our tuition fees are calculated using credit points. Each module you study has a credit point value. Most taught postgraduate modules have a credit point value of 20.The tuition fee for students entering in in 2016/17 on this course is £677.6 for each 20 credit point module.For modules with a different credit point value their cost can be calculated by multiplying the credit value of the module by the cost per credit point of £33.88. The amount you will pay may increase each year in line with inflation.
See further information on financing your studies.
Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis. Should you wish to query your visa status you can contact Tier4 Compliance@leedsbeckett.ac.uk. If you are able to study on a part-time basis please contact fees@leedsbeckett.ac.uk for further information on course fees.
FEES & FUNDING
The tuition fee for the year for students entering in 2016/17 is £6100. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies.
The tuition fee for the year for students entering in 2016/17 is £11300. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.
FEES & FUNDING
Studying part-time gives you the flexibility to learn at your own pace. Because of this, our tuition fees are calculated using credit points. Each module you study has a credit point value. Most taught postgraduate modules have a credit point value of 20.The tuition fee for students entering in in 2016/17 on this course is £677.6 for each 20 credit point module.For modules with a different credit point value their cost can be calculated by multiplying the credit value of the module by the cost per credit point of £33.88. The amount you will pay may increase each year in line with inflation.
See further information on financing your studies.
Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis. Should you wish to query your visa status you can contact Tier4 Compliance@leedsbeckett.ac.uk. If you are able to study on a part-time basis please contact fees@leedsbeckett.ac.uk for further information on course fees.
FEES & FUNDING
The tuition fee for the year for students entering in 2016/17 is £6100. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies.
The tuition fee for the year for students entering in 2016/17 is £11300. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.
  • Library

    Facilities

    Library

    Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

  • The Rose Bowl

    Facilities

    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Gym

    Facilities

    Gym

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

The Rose Bowl, City Campus

The Rose Bowl, City Campus

The Rose Bowl, City Campus

The Rose Bowl, City Campus

The Rose Bowl, City Campus

The Rose Bowl, City Campus

The Rose Bowl, City Campus

View in Google Maps

An amazing place to spend your days

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

Need more convincing?
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To learn more about postgraduate and professional courses at Leeds Beckett University please register for our next Postgraduate Open Day.

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