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Business Management with Marketing
Undergraduate course
BA (Hons)

Business Management with Marketing

Overview

What makes a person choose an iPhone or Android smartphone, and what makes Coca-Cola dominate the soft drinks industry? Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. You will gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas. This course will give you the acumen for business management so you can oversee finance, economics, accounting and people - you'll also gain the marketing expertise to make strategic decisions, manage digital campaigns, and understand thought processes behind every consumer purchase.
This course takes you beyond the classroom, giving you the chance to gain real-life business and marketing expertise through hands-on work in simulations, workshops and networking evenings.

You'll test your marketing skills against simulated challenges in our brand new Hydra suite, for example, what would you do if a rival company launches a cheaper product to compete with yours, or the demand for your product shrinks in one part of the world? If you relish the challenges of Wall Street, you'll have access to our Bloomberg terminal, where you can carry out online stock trading.

Our Guest Lecture Series allow you to glean the secrets of business leaders' successes - past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan.

Our Study Abroad team can also arrange for you to study in America, Europe or New Zealand, giving you a truly global insight to business practices abroad.

Our expert teaching staff come highly-acclaimed by our students. Several of our lecturers have experience in business research, published books and journals, while all of them have years of professional experience, with close working links with the business community.

Course Features

  • Placements
  • Part-time study available
  • Sandwich year
  • Specialist facilities
  • Real-life projects
  • Study abroad option
  • Expert careers service
  • 24/7 Library
  • University accommodation
  • TEF Silver Award

Entry Requirements

112
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Dan Ginger

Careers

Dan Ginger
Account Manager freuds, London

BA (Hons) Marketing & Advertising Management

“The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.

Modules & learning

Download Course Spec Download
Accounting & Finance for Managers

Understanding Markets & Customers

Business in Action

Global Economic Awareness

Data Analytics for Management

Managing Organisations, People & Self

Entrepreneurial Marketing

Managerial Decision Making

Marketing Planning

Financial Management

Consumer Insights

Operations & Supply Chain Management

Global Management Practice

Business Consultancy Project (Year Long)

Governance Ethics & CSR

Contemporary Brand Management / Digital Marketing

Managing Strategically

Marketing Strategy

Strategic HRM for Leaders

 Nehal Mahtab
Dr Nehal Mahtab
Course Director
Nehal has worked in a breadth of industry roles, and so can offer his students a wealth of professional industrial experience combined with his academic expertise. Nehal is currently course leader for the BA (Hons) Business & Management degree but also teaches at postgraduate level. He is an award-winning member of staff, having been nominated by his own students to receive awards including Motivator of the Year and Personal Tutor of the Year.
I am passionate about opening up opportunities for our students. I want to make sure every student gets what they signed up for but, further to that, that they expand their knowledge and leave us with the skills and expertise they need to succeed in whatever they choose to pursue.
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Fees & funding

Fees for this course are not yet confirmed.
Fees for this course are not yet confirmed.

Facilities

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Social Spaces
    Social Spaces

    Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

Map

City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

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Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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