About the The Chartered Institute of Marketing: Certificate in Professional Marketing Undergraduate course
We believe our part-time course can make a big difference to your career. That's because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification - ensuring you will learn up-to-date marketing techniques that are in huge demand around the world.
If you are a professional marketer working in an operational, supervisory or management role, our course will enable you to develop your skills across a range of areas to succeed and progress in marketing.
You will develop your understanding of three key areas - the role of marketing in driving successful results for an organisation, integrated communications and digital marketing. You will focus on a range of exciting topics including applying the marketing mix to meet customer needs, the importance of communications in delivering marketing solutions, and improving digital marketing effectiveness.
You will also benefit from learning alongside fellow marketing professionals, sharing ideas and experiences in small-group discussions.
Mature ApplicantsOur University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.
If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.
Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
Verify your qualificationsIf you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email firstname.lastname@example.org.
Need to improve your English Language skills?Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.
More questions?No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
MODULES & LEARNING
Recognising the importance of marketing's role in driving success and delivering results. You'll study the key elements of marketing, including: functions of marketing, the marketing mix and how these are applied to address market and customer needs.
Learn the importance of effective internal and external communications in building sustainable relationships and delivering customer value, as well as recognising the importance of communications planning in delivering marketing solutions.
Examine the importance of the constantly evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness.
The CIM's industry-proven and internationally recognised qualifications can give you a competitive advantage throughout your marketing career. The potential benefits of studying our course include greater recognition and reward, improved morale, professional development and career progression.
If you are an employer thinking of recommending our course to an employee, there are a number of benefits. These include greater employee retention, keeping knowledge and skills in-house, increased productivity and profitability, and sustaining competitive advantage by developing a proficient and driven marketing team.
At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
Dr Michael Cassop Thompson Dr Michael Cassop ThompsonSenior LecturerMichael has a passion for education and personal development. He has delivered a diverse range of subjects including: Research Methods, Marketing, Marketing Communications, International Management, Managing in a Business Context, Consumer Psychology, Strategic Management and Dissertation Supervision. His passions remain firmly in the subject areas of Marketing, Marketing Communications, Research Methods and Dissertation Supervision. Specifically, his current research interest concerns value creation in the service sector.
The Rose Bowl, City Campus
An amazing place to spend your days
It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.
Our Campus Tours take place on Wednesday afternoons at 13:00* throughout the academic year.
Online Open Days
Join us at our Online Open Days on the first Wednesday of the month.
To order a copy of the latest Undergraduate prospectus, please register your details.
Leeds is brimming with cultural interest, a vibrant and varied nightlife and some of the best shopping in the north of England.
Leeds lies at the heart of the UK with excellent transport links to most major cities. It was also voted best UK University Destination and is home to 200,000 students.
Experience accommodation with a difference. We are proud to offer some of the best university accommodation in the UK.