The Chartered Institute of Marketing: Certificate in Professional Marketing
The Chartered Institute of Marketing: Certificate in Professional Marketing
The Chartered Institute of Marketing: Certificate in Professional Marketing
The Chartered Institute of Marketing: Certificate in Professional Marketing
The Chartered Institute of Marketing: Certificate in Professional Marketing
Overview
The Chartered Institute of Marketing (CIM) worked with employers to create this qualification, ensuring your learning will be up to date and will give you the marketing techniques and expertise that are in huge demand across the world. Your studies will be part-time, so you can fit this course into your existing work and personal commitments.
You will build a solid understanding of three key areas ? the role of marketing in driving successful results for an organisation, integrated communications and digital marketing. You will focus on applying the ?marketing mix? to meet customer needs, the importance of communications in delivering marketing solutions and improving digital marketing effectiveness.
Accredited by:
The CIM's industry-proven and internationally recognised qualifications can give you a competitive advantage throughout your marketing career. The potential benefits of studying our course include greater recognition and reward, improved morale, professional development and career progression.
If you are an employer thinking of recommending our course to an employee, there are a number of benefits. These include greater employee retention, keeping knowledge and skills in-house, increased productivity and profitability, and sustaining competitive advantage by developing a proficient and driven marketing team.
At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.
Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.
To study this course, you will require broadband internet connection with a speed of 2mbps and working speakers. You will need Windows 7 / Mac OSX 10.8 or above and have access to Chrome v63 or higher (recommended), Edge v42+, Firefox v57+ or Safari v6+. Java and Adobe Acrobat Reader will need to be enabled and you will need a minimum screen resolution of 1024 x 768.
Complete technical requirements are detailed in the full guide here.
Postgraduate Study - Invest in yourself
Entry Requirements
The entry requirements for this course are set by the CIM. The current requirements are listed as:
IELTS:
IELTS 6.5 with no skill below 6.0
Mature Applicants:
Our University welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, for example we accept some Functional Skills Tests.
The entry requirements for this course are set by the CIM. The current requirements are listed as:
IELTS:
IELTS 6.5 with no skill below 6.0
ADDITIONAL ENTRY REQUIREMENTS:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Careers
Careers
BA (Hons) Marketing & Advertising Management
“The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.
Teaching and learning
Core Modules
- Marketing
Recognising the importance of marketing's role in driving success and delivering results. You'll study the key elements of marketing, including: functions of marketing, the marketing mix and how these are applied to address market and customer needs.
- Integrated Communications
Learn the importance of effective internal and external communications in building sustainable relationships and delivering customer value, as well as recognising the importance of communications planning in delivering marketing solutions.
- Digital Marketing
Examine the importance of the constantly evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness.
Core Modules
- Marketing
Recognising the importance of marketing's role in driving success and delivering results. You'll study the key elements of marketing, including: functions of marketing, the marketing mix and how these are applied to address market and customer needs.
- Integrated Communications
Learn the importance of effective internal and external communications in building sustainable relationships and delivering customer value, as well as recognising the importance of communications planning in delivering marketing solutions.
- Digital Marketing
Examine the importance of the constantly evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness.
Postgraduate Study - Invest in yourself
Fees & funding
The tuition fee for students entering in 2018/19 is £695 per module. The amount you will pay may increase each year to take into account the effects of inflation. See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.
Additional course costs
Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies.
Course specific
- Access to the Hydra Suite, an on-campus system that will help you to develop effective leadership and group participant skills. We are the only business school in the world with this facility.
Course-specific essential costs
- CIM annual membership fee: £60
Cost-specific optional costs
- CIM assessment: £145 each
Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs);student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).
This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.
The tuition fee for students entering in 2018/19 is £695 per module. The amount you will pay may increase each year to take into account the effects of inflation. See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.
Additional course costs
Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies.
Course specific
- Access to the Hydra Suite, an on-campus system that will help you to develop effective leadership and group participant skills. We are the only business school in the world with this facility.
Course-specific essential costs
- CIM annual membership fee: £60
Cost-specific optional costs
- CIM assessment: £145 each
Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs);student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).
This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
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