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PCCIM
Postgraduate course
Chrtd Ins of Mktg Prof Dip

The Chartered Institute of Marketing: Diploma in Professional Marketing

The Chartered Institute of Marketing: Diploma in Professional Marketing

The Chartered Institute of Marketing: Diploma in Professional Marketing

The Chartered Institute of Marketing: Diploma in Professional Marketing

The Chartered Institute of Marketing: Diploma in Professional Marketing

Overview

Study a course designed by professionals for professionals and gain the skills that will give you a significant advantage in the highly competitive world of marketing.

You will develop your understanding of three key areas, the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. Within these key areas, you will learn to evaluate the effectiveness of marketing activity and use your assessment to inform future decision making, plan for competitive advantage and measure and interpret marketing data. You will also understand how digital measures can be used to achieve business objectives.

You may have already studied the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing and are primed to take up a management role. You might already hold a leadership role in marketing as an account manager, a business development manager or a marketing executive. This course will ensure your expertise remains current.

Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Accredited by:

The CIM's industry-proven and internationally recognised qualifications can give you a competitive advantage throughout your marketing career. The potential benefits of studying our course include greater recognition and reward, improved morale, professional development and career progression.

If you are an employer thinking of recommending our course to an employee, there are a number of benefits. These include greater employee retention, keeping knowledge and skills in-house, increased productivity and profitability, and sustaining competitive advantage by developing a proficient and driven marketing team.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

To study this course, you will require broadband internet connection with a speed of 2mbps and working speakers. You will need Windows 7 / Mac OSX 10.8 or above and have access to Chrome v63 or higher (recommended), Edge v42+, Firefox v57+ or Safari v6+. Java and Adobe Acrobat Reader will need to be enabled and you will need a minimum screen resolution of 1024 x 768.

Visit our distance learning guide for a complete list of technical requirements.

Visit our Distance Learning Website
Postgraduate Study - Invest in yourself
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Postgraduate Study - Invest in yourself

 

Teaching and learning

Dr Michael Cassop Thompson
Dr Michael Cassop Thompson
Senior Lecturer
Michael has a passion for education and personal development. He has delivered a diverse range of subjects including: Research Methods, Marketing, Marketing Communications, International Management, Managing in a Business Context, Consumer Psychology, Strategic Management and Dissertation Supervision. His passions remain firmly in the subject areas of Marketing, Marketing Communications, Research Methods and Dissertation Supervision. Specifically, his current research interest concerns value creation in the service sector.
Postgraduate Study - Invest in yourself
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Postgraduate Study - Invest in yourself

 

Fees & funding

Fees information is not available for this selection of attendance, location and start date. Please re-select.

This course doesn't currently have any active start dates.

Facilities

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Social Spaces
    Social Spaces

    Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

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