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The Chartered Institute of Marketing: Diploma in Professional Marketing
Undergraduate course
Diploma

The Chartered Institute of Marketing: Diploma in Professional Marketing

Please note the duration of this course is 18 months-2 years.

Overview

Study a course designed by professionals for professionals and gain the skills that will give you a significant advantage in the highly competitive world of marketing.

You will develop your understanding of three key areas, the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. Within these key areas, you will learn to evaluate the effectiveness of marketing activity and use your assessment to inform future decision making, plan for competitive advantage and measure and interpret marketing data. You will also understand how digital measures can be used to achieve business objectives.

You may have already studied the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing and are primed to take up a management role. You might already hold a leadership role in marketing as an account manager, a business development manager or a marketing executive. This course will ensure your expertise remains current.

Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

The CIM's industry-proven and internationally recognised qualifications can give you a competitive advantage throughout your marketing career. The potential benefits of studying our course include greater recognition and reward, improved morale, professional development and career progression.

If you are an employer thinking of recommending our course to an employee, there are a number of benefits. These include greater employee retention, keeping knowledge and skills in-house, increased productivity and profitability, and sustaining competitive advantage by developing a proficient and driven marketing team.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

Entry Requirements

Additional Requirements: The entry requirements for this course are set by the CIM. The current requirements are listed as:
  • Professional Certificate in Marketing or Certificate in Professional Marketing.
  • Any relevant level 4 qualification.
  • Foundation degree in Business with Marketing.
  • Bachelor's or Master's degree from a recognised university with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees).
  • All applicants should satisfy our University English language requirements, please access further details at this link.

    English Language Requirement: IELTS 6.5 with no skill below 6.0. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
    Mature Applicants
    Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

    If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

    Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

    Additional Requirements: The entry requirements for this course are set by the CIM. The current requirements are listed as:
  • Professional Certificate in Marketing or Certificate in Professional Marketing.
  • Any relevant level 4 qualification.
  • Foundation degree in Business with Marketing.
  • Bachelor's or Master's degree from a recognised university with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees).
  • All applicants should satisfy our University English language requirements, please access further details at this link.

    English Language Requirement: IELTS 6.5 with no skill below 6.0. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
    Verify your qualifications
    If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
    Need to improve your English Language skills?
    Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


    More questions?
    No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

    Careers

    Dan Ginger

    Careers

    Dan Ginger
    Account Manager freuds, London

    BA (Hons) Marketing & Advertising Management

    “The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.

    Modules & learning

    Take a strategic approach in marketing planning to achieve competitive advantage. You will study all stages of planning from the audit, through strategic decision making, the implementation of plans, managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.

    Examine the importance of managing marketing data in marketing decision making. You will learn how a range of measurement techniques can enable organisations to achieve insights to aid strategic decision making.

    Gain insight into how organisations can implement digital marketing capabilities into strategic marketing planning. You will study how creating digital marketing mixes can enable organisations to respond to evolving market needs.

    Leeds Beckett University
    Dr Michael Cassop Thompson
    Senior Lecturer
    Michael has a passion for education and personal development. He has delivered a diverse range of subjects including: Research Methods, Marketing, Marketing Communications, International Management, Managing in a Business Context, Consumer Psychology, Strategic Management and Dissertation Supervision. His passions remain firmly in the subject areas of Marketing, Marketing Communications, Research Methods and Dissertation Supervision. Specifically, his current research interest concerns value creation in the service sector.
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    Fees & funding

    Fees for this course are not yet confirmed.
    Fees for this course are not yet confirmed.

    Facilities

    • The Rose Bowl
      The Rose Bowl

      The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

    • Library
      Library

      Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

    • Social Spaces
      Social Spaces

      Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

    Map

    The Rose Bowl, City Campus

    It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

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    Want to know more?

    Start exploring

    We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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