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The Chartered Institute of Marketing: Diploma in Professional Marketing
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Please note the duration of this course is 18 months-2 years.

Diploma
The Chartered Institute of Marketing: Diploma in Professional Marketing

Undergraduate course
Marketing, PR & Journalism

Gain the marketing skills that will give you a competitive advantage by studying a course designed by professionals for professionals.

  • Attendance
  • Duration
    18 Months
  • Start date
  • Main Location
    The Rose Bowl, City Campus
Please note the duration of this course is 18 months-2 years.

Your Course

    CIM Accredited Study Centre
Did you know? Did you know?
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Know?
For over a century the Chartered Institute of Marketing has been winning professional recognition and status, and continues to be the champion of marketing excellence in all aspects of business and commerce.
Entry Requirements
Additional Requirements: The entry requirements for this course are set by the CIM. The current requirements are listed as:
  • Professional Certificate in Marketing or Certificate in Professional Marketing.
  • Any relevant level 4 qualification.
  • Foundation degree in Business with Marketing.
  • Bachelor's or Master's degree from a recognised university with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees).
  • All applicants should satisfy our University English language requirements, please access further details at this link.

    English Language Requirement: IELTS 6.5 with no skill below 6.0. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
    Mature Applicants
    Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

    If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

    Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

    Additional Requirements: The entry requirements for this course are set by the CIM. The current requirements are listed as:
  • Professional Certificate in Marketing or Certificate in Professional Marketing.
  • Any relevant level 4 qualification.
  • Foundation degree in Business with Marketing.
  • Bachelor's or Master's degree from a recognised university with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits in Master's degrees).
  • All applicants should satisfy our University English language requirements, please access further details at this link.

    English Language Requirement: IELTS 6.5 with no skill below 6.0. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
    Verify your qualifications
    If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
    Need to improve your English Language skills?
    Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


    More questions?
    No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

    Careers

    • Dan Ginger

    Careers

    Dan Ginger
    Account Manager, freuds, London

    BA (Hons) Marketing & Advertising Management

    Read more

    “The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.

    MODULES & LEARNING

    Take a strategic approach in marketing planning to achieve competitive advantage. You will study all stages of planning from the audit, through strategic decision making, the implementation of plans, managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.

    Examine the importance of managing marketing data in marketing decision making. You will learn how a range of measurement techniques can enable organisations to achieve insights to aid strategic decision making.

    Gain insight into how organisations can implement digital marketing capabilities into strategic marketing planning. You will study how creating digital marketing mixes can enable organisations to respond to evolving market needs.

    The CIM's industry-proven and internationally recognised qualifications can give you a competitive advantage throughout your marketing career. The potential benefits of studying our course include greater recognition and reward, improved morale, professional development and career progression.

    If you are an employer thinking of recommending our course to an employee, there are a number of benefits. These include greater employee retention, keeping knowledge and skills in-house, increased productivity and profitability, and sustaining competitive advantage by developing a proficient and driven marketing team.

    At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

    • Leeds Beckett University
      Dr Michael Cassop Thompson Dr Michael Cassop Thompson
      Senior Lecturer
      Michael has a passion for education and personal development. He has delivered a diverse range of subjects including: Research Methods, Marketing, Marketing Communications, International Management, Managing in a Business Context, Consumer Psychology, Strategic Management and Dissertation Supervision. His passions remain firmly in the subject areas of Marketing, Marketing Communications, Research Methods and Dissertation Supervision. Specifically, his current research interest concerns value creation in the service sector.
    • Postgraduate Study - Invest in yourself

      Play Postgraduate Study - Invest in yourself Video
    FEES & FUNDING
    Fees for this course are not yet confirmed.
    Fees for this course are not yet confirmed.

    Facilities

    • The Rose Bowl
      The Rose Bowl

      The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

    • Library
      Library

      Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

    • Social Spaces
      Social Spaces

      Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

    The Rose Bowl, City Campus

    View in Google Maps

    An amazing place to spend your days

    It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

    Need more convincing?
    Next Undergraduate Open Day

    If you are thinking of applying to Leeds Beckett attending an Open Day is the best way to find out more about us, your course and get a feel for life on campus.

    Open Day Information
    • Campus Tours
      Our Campus Tours take place on Wednesday afternoons at 13:00* throughout the academic year.
    • Online Open Days
      Join us at our Online Open Days on the first Wednesday of the month.
    Order A Prospectus

    To order a copy of the latest Undergraduate prospectus, please email: prospectusrequests@leedsbeckett.ac.uk

    Order A Prospectus

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    • Leeds lies at the heart of the UK with excellent transport links to most major cities. It was also voted best UK University Destination and is home to 200,000 students.

    • Experience accommodation with a difference. We are proud to offer some of the best university accommodation in the UK.

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