You will gain a solid grounding in all the key concepts, techniques and skills needed to progress into an effective PR practitioner. Your course will enable you to develop your strategic thinking skills and you will become an effective communicator. As well as learning how to plan your PR activity effectively, you will explore issues surrounding media relations and the latest approaches social media.
You will be taught at one of the most established centres for education and research in the field of public relations in Europe, and you will have access to our full range of specialist resources and our Library which is open 24/7 throughout the year.
Our University enjoys an international reputation as a leading centre for public relations education. Professor Ralph Tench and subject leader Liz Yeomans edited what is now one of the world's best-recognised and popular textbooks on the subject. All staff are experts in their own right, offering you an opportunity to be taught by the best of the best, and our links with industry, regionally, nationally and internationally, mean that the qualities of our successful students are recognised everywhere.
At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.
Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.
To study this course, you will require broadband internet connection with a speed of 2mbps and working speakers. You will need Windows 7 / Mac OSX 10.8 or above and have access to Chrome v63 or higher (recommended), Edge v42+, Firefox v57+ or Safari v6+. Java and Adobe Acrobat Reader will need to be enabled and you will need a minimum screen resolution of 1024 x 768.
Visit our distance learning guide for a complete list of technical requirements.
Teaching and learning
George has extensive practical and academic experience in the field of strategic management, R&D (research and development) and the adoption of new technologies and innovation. He has done extensive research and enterprise work in the area of buyer behaviour, with particular interest in online purchasing and the use of technology to enable the sustainable growth of businesses. He has also supervised and examined many PhDs both in the UK and Europe and is an external examiner for two UK universities.
We are proud of the strong reputation we have forged amongst businesses and employers for our innovative and work-ready graduates. Our approach to learning enables you to benefit from our academic expertise, and our valuable industry and professional contacts ensure that your learning meets industry standards.
Fees & funding
This course doesn't currently have any active start dates.
Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.