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Chartered Institute of Public Relations (CIPR) Diploma
Postgraduate course
Diploma

Chartered Institute of Public Relations (CIPR) Diploma

Overview

This course takes an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and you will acquire the strategic theoretical knowledge, tools and techniques needed to improve your decision-making and effectiveness.

You may have completed the CIPR and you could currently be working as senior publicist, a public relations officer or a communications manager. This course will ensure your expertise remains current.

You will be taught at one of the most respected centres for education and research in the field of public relations in Europe, and you will benefit from our full range of specialist resources and our Library with 24/7 access. Our regional, national and international links with industry will help you to develop professional relationships with potential employers.

Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Our academics have substantial professional experience in public relations. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'. The bestselling textbook 'Exploring Public Relations' is edited by Professor Ralph Tench and Liz Yeomans (our previous and present subject group leaders) with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR Diploma.

Successful Alumni Simon Collister is Head of Non-Profit and Public Sector at the specialist social media agency, We Are Social. He is a member of the CIPR Advisory Panel on New Media and non-executive director with the Open Rights Group. He was previously Head of Digital at global PR agencies, Weber Shandwick and Edelman.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.

Entry Requirements

Requirements:

The entry requirements for this course are set by the CIPR, please refer to their website at this link for further details.

All applicants should satisfy our University English language requirements, please access further details at this link

The English Language requirements for this course are set by the CIPR, please refer to their website at this link for further details.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:

The entry requirements for this course are set by the CIPR, please refer to their website at this link for further details.

All applicants should satisfy our University English language requirements, please access further details at this link

The English Language requirements for this course are set by the CIPR, please refer to their website at this link for further details.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Charlotte Morris

Careers

Charlotte Morris
Senior Media Relations Manager Joseph Rowntree Foundation

Chartered Institute of Public Relations (CIPR) Diploma

“In the PR industry you learn a lot on the job, but the diploma helped me understand the foundations behind my day-to-day work. Two years after finishing my course I was named as one of PR Week’s Top 29 Under 29s – a list of up and coming people working in PR.

Modules & learning

This module develops the ability to explain, critique and apply a range of theories and practices to strategic public relations planning and management, considering publics, messages, media, research and evaluation.

You will conduct a self-directed research project into an aspect of public relations practice and / or theory, reviewing and critiquing appropriate literature and using primary and secondary research methods.

Develop the ability to analyse and critique a range of public relations concepts, models and theories and to apply them to public relations practice.

Dr George Lodorfos
Dr George Lodorfos
Dean of School

George has extensive practical and academic experience in the field of strategic management, R&D (research and development) and the adoption of new technologies and innovation. He has done extensive research and enterprise work in the area of buyer behaviour, with particular interest in online purchasing and the use of technology to enable the sustainable growth of businesses. He has also supervised and examined many PhDs both in the UK and Europe and is an external examiner for two UK universities.    

We are proud of the strong reputation we have forged amongst businesses and employers for our innovative and work-ready graduates. Our approach to learning enables you to benefit from our academic expertise, and our valuable industry and professional contacts ensure that your learning meets industry standards.
Play Postgraduate Study - Invest in yourself Video
Postgraduate Study - Invest in yourself

 

Fees & funding

Fees for this course are not yet confirmed.
Fees for this course are not yet confirmed.

Facilities

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Social Spaces
    Social Spaces

    Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

Map

The Rose Bowl, City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

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Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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