As a communications manager or leader wanting to maximise your professional performance and career opportunities in this dynamic sector, you will develop specialist knowledge and hone your strategic skills to improve the performance of your organisation.
This accredited course is delivered part-time, usually in six Friday and Saturday blocks over one year, and you will study six core modules in your first year before researching and writing a dissertation in your second. You will be able to combine your studies with minimal disruption to your professional schedule.
Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.
Leeds Business School has been at the forefront of development in public relations education, both nationally and internationally, since 1990. Your course is delivered by lecturers within our Public Relations & Communications Subject Group which includes 15 academic staff teaching across 10 undergraduate, postgraduate and professional courses.
If you have already gained the CIPR Diploma you will be exempt from the core modules Stakeholder and Employee Communications, Corporate Social Responsibility & Communication, and Issues & Crisis Public Relations, and will follow a fast track route to a masters degree.
Academic staff within the group have contributed chapters to the best-selling textbook 'Exploring Public Relations' edited by Professor Ralph Tench and Liz Yeomans.
As a communications professional with a track record including time as the Communications Manager at Rolls-Royce, this course was a natural choice for Annalie Brown: "The course was right for me and it helped that I was exempt from some modules due to having the CIPR Diploma already."
At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.
All applicants should satisfy our University English language requirements, please access further details at this link.
Mature ApplicantsOur University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.
If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.
Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
Verify your qualificationsIf you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email firstname.lastname@example.org.
Need to improve your English Language skills?Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.
More questions?No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
Chartered Institute of Public Relations (CIPR) Diploma
In the PR industry you learn a lot on the job, but the diploma helped me understand the foundations behind my day-to-day work. Two years after finishing my course I was named as one of PR Week’s Top 29 Under 29s – a list of up and coming people working in PR.
Modules & learning
Explore the concept of Corporate Social Responsibility (CSR), including the issues of maximising profit and the need for sustainable development, environmental integrity and ethical business practices.
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.
Study the theories and practicalities of crisis management within the public and private sectors across the world. You'll learn to identify issues and how to prepare for and manage crises
Gain an understanding of the way in which marketing communications strategy melds with branding principles.
Investigate specialist areas of strategic PR and corporate communications including public affairs, social marketing and arts marketing.
Analyse internal communication as a means of stakeholder management and investigate the power of different organisational environments, cultures and leadership styles that influence corporate communications.
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.
Whether it's lecturing to an audience of 100, supervising student projects, putting together a research bid, or writing a blog piece or journal article, my job allows me to pursue what I enjoy doing most. It is particularly rewarding to see students achieve their goals - at any stage of life.
Fees & funding
Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.
The Rose Bowl, City Campus
It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.
Once you've decided what course to study, here is a step-by-step guide of what to do next.
Apply directly to us via our online application site *.
* Exceptions to this are:
- Teacher Training (PGCE & EYTS)
- PG Dip Legal Practice PG Dip Law
- Chartered Institute of PR (CIPR): Advanced Certificate & Advanced Diploma
- MA Social Work
- MA Art Psychotherapy
- PGCert/PGDip/MA Play Therapy
4YOUR OFFERReceive your offer - remember, the sooner you apply the sooner an offer can be made. Please note that certain courses do have set application deadlines so you should check before applying. Some courses may require you to attend an interview or submit a portfolio before an offer can be made.
5SEND US YOUR RESULTSIf we make you a conditional offer, send us your results as soon as you have these so we can confirm your place.
6ACCOMMODATIONApply for our university accommodation if you need it.
7INTERNATIONAL STUDENTSCheck visa regulations and apply for your CAS number if necessary.
8FEES & FUNDINGDiscover more about your funding options and set up your fee payments.
9ONLINE REGISTRATION & ENROLMENTReceive your online registration and enrolment information.
10WELCOME WEEKAttend Welcome Week and begin your course.