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Events Management
Undergraduate course
BA (Hons)

Events Management

International Scholarships available

Overview

Events have increasingly become important markers and influencers in our lives. Whether in sport, the arts, business or politics, not a day goes by without a major event taking place somewhere in the world.

From massive events like Glastonbury Festival to intricate product launches, you will gain the ability to plan, promote and produce events of all sizes, including managing staff and suppliers as well as adhering to licensing requirements. You will also learn how to run your own events business.

Coming with some experience of events, whether through volunteering at a school prom or working directly in an events environment, this course will build a solid foundation for your continuing study. You will be taught by highly experienced events practitioners, all members of the UK Centre for Events Management, the leading provider of events education in the country, which is based here at the University.

Our applied management course is dedicated to getting you into the events industry, and our experienced lecturers will help you find your way. All modules on the course are contextualised into the events industry - everything you learn will have a practical application when you begin your career.

We recommend taking the sandwich option for this course - it will enable you to apply your studies and gain a year of valuable industry experience.

The University has been given a five-star rating for our academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency.



Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

We would strongly recommend that you complete the sandwich option of this course which includes a one-year placement in industry to give you the relevant, real-life event experience that will significantly improve your employment prospects once you graduate. There will be a variety of further opportunities to gain paid or voluntary work experience at various events throughout your course.

Our Events Society is one of the largest in the University, and you will be made very welcome. As a member of the busy society, you can gain extra qualifications, for example a first aid certificate. You may also be able to plan and implement your own events.

Guest lecturers working in the industry will provide you with insight into today's events environment and business strategy.

Course Features

  • 24/7 Library
  • Professional accreditations
  • Placements
  • Part-time study available
  • Sandwich year
  • Real-life projects
  • Study abroad option
  • Expert careers service
  • University accommodation
  • TEF Silver Award
  • 91.1% of students said they had the right opportunities to provide feedback on the course (National Student Survey 2017).
  • 90.1% of students felt they had the right opportunities to work with other students (National Student Survey 2017).
Play Creative Event Marketing Showcase Video
Creative Event Marketing Showcase
Play Professional Event Solutions Celebration Video
Professional Event Solutions Celebration
Play BA (Hons) Events Management - Rhiannon Bates, Graduate Video
BA (Hons) Events Management - Rhiannon Bates, Graduate
Play BA (Hons) Events Management - Charlotte Jarman & Holly Glover, Students Video
BA (Hons) Events Management - Charlotte Jarman & Holly Glover, Students
Play BA (Hons) Events Management - Lisa Waggett, student Video
BA (Hons) Events Management - Lisa Waggett, student

Entry Requirements

96
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 96 points required. (Minimum 64 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.

Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Events Management achieving 60% merits in the final year.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 24 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:96 points required. (Minimum 64 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.

Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Events Management achieving 60% merits in the final year.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 24 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Megan Ellis

Careers

Megan Ellis
Agent Assistant Money Management UK, London

BA (Hons) Events Management

“Working with celebrities during my placement year for BBC Haymarket Exhibitions and the Clothes Show Live really made me realise what I wanted to do with my life. I love working with celebrities and I'm really lucky to be dealing with them daily, managing their diaries, travel arrangements, event invites and gifting.

Teaching and learning

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.

Skilled event managers are in demand by organisations that require specialists to deliver every facet of the event in a proactive and skilful manner. On this course you will learn how to create and deliver a diverse range of events from conception through to evaluation.

Download Course Spec Download
Explore the key principles of both events and management. The modules you will study in event planning, safety and managing events are planned and closely integrated to allow you to appreciate the inter-relationships between these areas.
Overall workload
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288 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
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882 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
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30 hours Placements Some modules will give you the opportunity to undertake a work placement. These hours will be spent working in industry, gaining practical knowledge and professional skills that can be valuable to employers.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
17%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
38%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
45%
Core Modules

Investigate how events are conceived, designed, controlled, delivered and evaluated, through a range of theoretical event planning models and event theories.

Examine the development of the events industry, looking closely at the past, present and future of the industry. You will explore the societal factors that have influenced the development of the events industry and, conversely, how events have also shaped society.

Investigate how core marketing theory is applied to events and how this influences the creativity and design processes and consequential event experience. You will broaden your understanding of the principles of creativity and design and the impact that these have on the creation of events.

Embark on a year-long programme of professional, career, academic, and personal development within the context of all sectors of the events industry. You will engage in the planning and delivery of real events both within the university and in industry.

Explore how different organisations come together to produce events that are both safe and legally compliant. You will study the concept of risk and how the process of risk assessment is used to identify and mitigate the potential hazards that events can impose on workers, participants, attendees and the public.

Study the principles of management of events organisations, as you explore topics such as organisational goals and objectives, leadership, team building, organisational structure and cultural, motivation and delegation. You will examine and identify the key theories and principles of managing event organisations and gain the required skills and theories to manage people and projects, group dynamics, and bureaucracies, as well as compare and contrast public versus private sector organisations.

Build upon your learning and skills acquisition in Year 1 as you study complex and challenging issues within the field of event management. You will focus on developing the knowledge required to understand the operation of event organisations and their management, combined with knowledge of how events can be planned in a sustainable way.
Overall workload
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288 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
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912 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
39%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
29%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
32%
Core Modules

Develop your understanding of the requirements of law that relate to the production and management of events. You will review English and International Law and the legal processes which impact on event management.

Examine the psychology and sociology of event consumption through a rigorous investigation of consumer experience. You will also explore consumer behaviour theory in particular both rational and emotional decision making. You will then use this to provide information that supports the informed choices of the marketer seeking to influence the cognitive and conative decision making processes of the current or prospective event attendee.

Apply reflective theoretical concepts in a practical setting by undertaking an industrial based event and evaluation of the event. This will build on any work based learning and will integrate the skills and knowledge you have previously gained on the course. You will further develop your teamwork and professional skills within this context, together with a greater understanding and application of the event planning process.

Understand the nature of work in the events industry and its implications for effective Human Resource Management (HRM). You will study best practice HRM as well as exploring current debates in a number of key workforce management areas relevant to the events industry.

Understand and experience to an extent the full event production process. You will explore event production in diverse areas of the industry. Focus on developing an understanding of the practical specialist areas that are involved in events, such as Power, Staging and Structures, Sound, Lighting and Special Effects.

Option modules may include:

Identify how current trends have developed in festivals and what the future of festivals will look like as a result. You will understand not just cultural drivers but also how the business and organisational aspects of festival management influence what is delivered.

Develop an understanding of the corporate events sector. You will learn concepts and tools to effective plan and run corporate events, and be required to respond to a client brief and develop a corporate event pitch that includes exploring site destinations, transportation, programme planning, food and beverage provision, venue layouts, facilities and technology.

Addressing specific types of event throughout the life cycle, such as weddings, celebrations of birth, initiation and death, you will have the opportunity to consider critically the associated rituals found in a variety of religious, ethnic, political, geographical and national contexts. You will study the origins and impacts of such events on society, as well as their basis in and contribution to the global events industry.

Consider your own roles as entrepreneurial individuals within organisations as well as managing your own event enterprises. You will evaluate the contribution that enterprise can make to both successful events and successful businesses.

Define, critique and contextualise public relations and corporate communications within the parameters of the modern events industry. Ultimately you will gain an understanding of the significance of achieving positive outcomes with a range of key stakeholder publics.

Develop your student skills and knowledge in crowd, spectator and attendee safety and security, and address VIP, Dignitary and Artiste safety and security and the legal framework within which these issues operate.

Gain an understanding of the cultural influence of the mass media on sports events. You will engage critically with different explanations of mass media in contemporary societies, and explore theories of the mass media as you analyse the role of the mass media in the delivery of sports events.

Extend the knowledge and skills you have developed during previous years on a real placement. It allows the you the opportunity to take responsibility for your own development and learning and to reflect on your progress.

Further develop into a confident, open-minded and innovative event practitioner, who can demonstrate the ability to initiate, develop and implement strategic decisions. You will focus on building your particular interest and gain further expertise to enhance your own particular career aspirations with option choices to specialise in event management functions such as innovative fundraising, event sponsorship or event and dissent.
Overall workload
Clock icon
234 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
966 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
60%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
6%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
34%
Core Modules

Adopt a critical awareness of issues and trends within the external environment that have affected and will impact on the event industry. You will focus on contemporary and cutting-edge developments and issues.

Develop your practical and applied knowledge through the use of authentic case-studies and event documentation. You will evaluate case studies from a strategic viewpoint and be able to identify and incorporate current and future issues relating to venue management.

Take an integrated view of the internal and external factors that impact upon event organisations. You will research the strengths, weaknesses, opportunities and threats of an event company and apply your analysis to the creation of future strategic choices.

Gain the ability to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.

Option modules may include:

Advance your knowledge and management skills in negotiating with and managing a wide variety of partnerships and collaborative activities with public, private and voluntary organisations, whilst working in events.

Gain the knowledge, theory and high-level skills to understand the issues of risk management at major events. You will also look at the psychology and management of crowds at major events, and apply this knowledge and understanding strategically to the solution of real event problems.

Be challenged about preconceptions about what events are and how we approach the study of them. By placing events in a wider social and political setting we aim to support students to become more conscious of what events mean to that setting, and how that setting impacts our understanding of events.

Advance your understanding of fundraising tools and techniques required for the strategic planning and implementation of a fundraising campaign. You will gain a fundamental understanding of fundraising principles, funding bids and their application to the events industry, as well as contextualising fundraising within the political, social and ethical context.

Undertake the planning of the production of a live business event. You will develop and test your teamwork and presentation skills by a professionally structured and presented pitch of an event concept to a potential funding provider.

Develop a critical appreciation of the role of policy and politics in planning for, implementing and evaluating sports events.

Develop your understanding of the strategic implications in relation to event sponsorship based on an ethical approach. You will study these principles in terms of brand, communications and relationship building for the sponsoring organisation as well as the financial, partnership and image implications for the event organiser.

Julia Calver
Dr Julia Calver
Senior Lecturer
Julia has had a broad experience both operationally in festival management and strategically at Arts Council England. Over the last five years, her focus has been on developing university and creative industries collaboration which has become the subject of her doctoral research. She is currently a Senior Lecturer in Events Management and Facilitator on the Business Leads initiative.
Play Creative Event Marketing Showcase Video
Creative Event Marketing Showcase
Play Professional Event Solutions Celebration Video
Professional Event Solutions Celebration
Play BA (Hons) Events Management - Rhiannon Bates, Graduate Video
BA (Hons) Events Management - Rhiannon Bates, Graduate
Play BA (Hons) Events Management - Charlotte Jarman & Holly Glover, Students Video
BA (Hons) Events Management - Charlotte Jarman & Holly Glover, Students
Play BA (Hons) Events Management - Lisa Waggett, student Video
BA (Hons) Events Management - Lisa Waggett, student

Fees & funding

The tuition fee for the year for students entering in 2018/19 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of facilities and equipment linked to your studies
  • Access to guest lecture programme

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below

Course-specific essentials

  • Placement costs
    (Travel costs dependent on location)
  • Field trips / site visits
    (Cost will depend on location accessible by public transport. Anything beyond local will have travel provided)

Course-specific optional expenses

  • Event industry associations student membership
    (A range of event industry associations offer student membership fees. Costs for each association will vary)
  • Replacement DBS Certificate
    (Should you need a DBS certificate for your placement and you lose your original, you will be charged £44 for a replacement)
  • Additional qualifications
    (Opportunities may be provided for undertaking additional certifications, such as Personal Licensing or Event Safety Passport. Further opportunities may be provided to undertake additional qualifications either directly or through the Event Society/Students Union)
  • Event attendance
    (Opportunities are provided to attend events beyond the curriculum. Cost will depend on location and ticket price)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

The tuition fee for the year for students entering in 2018/19 is £12000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of facilities and equipment linked to your studies
  • Access to guest lecture programme

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below

Course-specific essentials

  • Placement costs
    (Travel costs dependent on location)
  • Field trips / site visits
    (Cost will depend on location accessible by public transport. Anything beyond local will have travel provided)

Course-specific optional expenses

  • Event industry associations student membership
    (A range of event industry associations offer student membership fees. Costs for each association will vary)
  • Replacement DBS Certificate
    (Should you need a DBS certificate for your placement and you lose your original, you will be charged £44 for a replacement)
  • Additional qualifications
    (Opportunities may be provided for undertaking additional certifications, such as Personal Licensing or Event Safety Passport. Further opportunities may be provided to undertake additional qualifications either directly or through the Event Society/Students Union)
  • Event attendance
    (Opportunities are provided to attend events beyond the curriculum. Cost will depend on location and ticket price)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Facilities

  • Library and online resources
    Library and online resources

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Headingley Campus
    Headingley Campus

    Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Location

Headingley Campus

Headingley Campus

Home to our first-rate sporting facilities – Headingley Campus has a rich and diverse history having played to visitors such as Winston Churchill and Oscar Wilde. Set in 100 acres of parkland, with easy access to Leeds city centre, many of our buildings look out onto our grassy acre – a perfect place for hanging out, playing games and catching up with friends on long summer days. Headingley Campus has modern sport science laboratories, animation and music studios and the latest computing labs, as well as one of our libraries, open 24 hours a day, seven days a week, 365 days a year.

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