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Fashion Marketing
Undergraduate course
BA (Hons)

Fashion Marketing

Overview

From your local high street to the catwalks of London and New York, learn how marketing has an impact on the popularity and reputation of fashion brands. You will gain an understanding of business and PR by exploring the fashion journey, from the design stage through to production, display and advertising.

We will teach you to identify and predict trends, and you will learn why these trends are so important to the fashion industry. You will also discover the techniques behind ensuring your brand gets the attention of influential fashion bloggers and how to get your clothing into the headlines, as well as studying fashion history and the effect of political changes and social movements on fashion.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you will work on live briefs set by real clients. You will also have the opportunity to do a placement year and experience a range of careers first hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

INSIDE/OUT

The INSIDE/OUT lecture series offers historical, theoretical and critical analyses of art, architecture and design and welcomes internationally recognised practitioners to come and talk about their practice. Find out about forthcoming events on the INSIDE/OUT webpage
This course combines the established expertise of our Leeds Business School with the innovation and creativity of our fashion teaching team. You will benefit from the knowledge and experience of both these areas as you explore marketing and how it relates to the fashion industry.

You can choose to spend a year in industry as part of your course, enabling you to gain work experience and develop contacts in the fashion industry.

You will also have the opportunity to work together with our BA (Hons) Fashion students helping them to market their work and sharing ideas to create a brand identity for their clothing.

We work with the Leeds Fashion Initiative, an incubator for recent graduates, to give you access to expertise and advice. Our links with the Initiative also give you the opportunity to work on live projects while you are a student.

Entry Requirements

120
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent.Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 120 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 26 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent.Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 120 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 26 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Nina Hands and Jasmine Headley

Careers

Nina Hands and Jasmine Headley
Co-Directors Content Soup PR agency

BA (Hons) Public Relations

“We gained so much experience from our placements. They allowed us to learn from the best people in the industry and exposed us to the real world of PR. Our placement experience was the main thing potential employers were interested in when we went for interviews after University, and it gave us the skills to hit the ground running in our first jobs.

Modules & learning

Download Course Spec Download
Visual Communication for Fashion 1

Contextual Studies 1

Fashion Forecasting

Fashion Brands 1

Foundation for Marketing

Introduction to Marketing Communications

Contextual Studies 2

Fashion Brands 2

Fashion Trend Analysis

Visual Communication for Fashion 2

Fashion Styling

Fashion Writing Editorial

Fashion Writing New Media

Entrepreneurial Marketing

Consumer Insight

Marketing Planning

Dissertation

Professional Practice

Visual Communication for Fashion 3

Final Major Project Visual Communication

Fashion Writing

Final Major Project Fashion Writing

Contemporary Brand Management

Digital Marketing

Marketing Consultancy Project

Leeds Beckett University
Dr Chris Harris
Head of Subject
Chris brings a wealth of experience in textiles and fashion to his teaching. During his time working in industry, he specialised in designing print for fashion and interiors. Chris has been teaching for 13 years and his main interests are identity in fashion, the history of fashion and the impact of culture and society on the world of fashion.
After studying a variety of subjects in your first year, our course allows you to specialise in an area that interests you - fashion marketing, fashion communication or writing for fashion. We'll help you explore your passions and prepare you for the range of career opportunities that will be open to you when you graduate.
Play School of Art, Architecture & Design - Degree Show 2016 Video
School of Art, Architecture & Design - Degree Show 2016

Fees & funding

Fees for this course are not yet confirmed.
Fees for this course are not yet confirmed.

Facilities

  • Creative Spaces
    Creative Spaces

    We will provide you with the space you need to think creatively and the tools to turn your ideas into reality, including fashion studios and PC and Mac desktops with CAD software.

  • Fashion Studios
    Fashion Studios

    Students showcase their creative skills using our brand new fashion facilities

  • Library and online resources
    Library and online resources

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Broadcasting Place
    Broadcasting Place

    A hub for creative minds and innovative thinkers, Broadcasting Place is home to our arts, design and architecture students.

Map

City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

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Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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