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Fashion Marketing
Undergraduate course
BA (Hons)

Fashion Marketing

International Scholarships available

Overview

Learn how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York. You will gain an understanding of business and PR by exploring the fashion journey, from the design stage through to production, display and advertising.

We will teach you to identify and predict trends, and you will learn why these trends are so important to the fashion industry. You will also discover the techniques behind ensuring your brand gets the attention of influential fashion bloggers and how to get your clothing into the headlines, as well as studying fashion history and the effect of political changes and social movements on fashion.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you will work on live briefs set by real clients. You will also have the opportunity to do a placement year and experience a range of careers first hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

INSIDE/OUT

The INSIDE/OUT lecture series offers historical, theoretical and critical analyses of art, architecture and design and welcomes internationally recognised practitioners to come and talk about their practice. Find out about forthcoming events on the INSIDE/OUT webpage
This course combines the established expertise of our Leeds Business School with the innovation and creativity of our fashion teaching team. You will benefit from the knowledge and experience of both these areas as you explore marketing and how it relates to the fashion industry.

You can choose to spend a year in industry as part of your course, enabling you to gain work experience and develop contacts in the fashion industry.

You will also have the opportunity to work together with our BA (Hons) Fashion students helping them to market their work and sharing ideas to create a brand identity for their clothing.

We work with the Leeds Fashion Initiative, an incubator for recent graduates, to give you access to expertise and advice. Our links with the Initiative also give you the opportunity to work on live projects while you are a student.

Play School of Art, Architecture & Design - Degree Show 2016 Video
School of Art, Architecture & Design - Degree Show 2016

Entry Requirements

120
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 120 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 26 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 120 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 26 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Nina Hands and Jasmine Headley

Careers

Nina Hands and Jasmine Headley
Co-Directors Content Soup PR agency

BA (Hons) Public Relations

“We gained so much experience from our placements. They allowed us to learn from the best people in the industry and exposed us to the real world of PR. Our placement experience was the main thing potential employers were interested in when we went for interviews after University, and it gave us the skills to hit the ground running in our first jobs.

Teaching and learning

This professional course will prepare you to enter the fashion industry in a variety of roles from marketing and business, to fashion communication and journalism. You will explore the areas of marketing and business, communication, which will include printed and digital media along with styling and photography, and fashion journalism for both editorial and social media. The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.
Download Course Spec Download
From exploring printed and digital methods of fashion communication, to studying the concept of fashion trends, brands and forecasting, you will gain initial experience in a range of subjects relevant to the fashion marketing, communication and fashion writing industries.
Overall workload
Clock icon
324 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
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876 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
8%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
92%
Core Modules

You will be introduced to practice-based methods of visual communication for fashion, including page layout, image capture and manipulation and logo design, and will gain computer skills using Photoshop, Illustrator and InDesign.

You will be introduced to the history and theory of fashion, and will gain an understanding of how fashion impacts upon society, culture and the economy.

Gain an understanding of historic and contemporary sources that inform and drive fashion trends, and the impact these have on the fashion industry in terms of design and from a wider context.

This module introduces the notion of branding within a fashion setting, providing you with an understanding of how fashion brands have impacted upon society, culture and the economy.

Become familiar with key marketing principles and appreciate how contemporary marketing concepts are applied by organisations. You will develop the ability to analyse a business environment and apply an appropriate marketing mix to help an organisation achieve its market goals.

Gain an understanding of the key communications tools used by marketers to communicate with their stakeholders and develop an awareness of the basic principles of marketing communications used in a variety of organisational settings.

You will build on your knowledge of fashion trends, brands and history from year one, developing the historic and social focus into an approach that encompasses customer and brand ethos, personal and cultural identity, and environmental and economic concerns. A choice of option modules will allow you to tailor your learning around the marketing, communication and writing strands of the course.
Overall workload
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209 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
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992 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
8%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
8%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
84%
Core Modules

Focusing on key theorists across modernism and postmodernism within shopping, retail, art and print media, this module will establish the cultural reasoning and framework behind fashion theory.

Develop an understanding of brand ethos and identity, along with customer profiling and market level in relation to the fashion industry. You will formulate and develop marketing concepts for an established fashion brand using a live brief or simulated industry conditions.

Building on your understanding of trends and their impact upon the fashion industry from year one, you will work to an industry-led brief to research contemporary and historic trends and predict fashion styles and marketing strategies.

Option modules may include:
Visual Communication for Fashion 2

Fashion Styling

Fashion Writing Editorial

Fashion Writing New Media

Entrepreneurial Marketing

Consumer Insight

Marketing Planning

You will have the opportunity to study your chosen career path in depth and ascertain the desired graduate attributes through engagement with potential employers. You will enhance your marketing, communication and writing skills through a choice of option modules and self-directed study.
Overall workload
Clock icon
161 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
1039 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
100%
Core Modules

Write an illustrated 6000-8000 word document explaining the theories supporting your research and self-initiated project work in marketing, visual communication and fashion writing.

You will have the opportunity to study your chosen occupation in depth and carry out research to increase your employability prospects. The career paths available are varied and involve potentially fashion marketing, communications and a variety of writing-based media. If you have chosen solely marketing options, you may wish to pursue a more business-orientated career.

Option modules may include:
Visual Communication for Fashion 3

Final Major Project Visual Communication

Fashion Writing

Final Major Project Fashion Writing

Contemporary Brand Management

Digital Marketing

Marketing Consultancy Project

Leeds Beckett University
Dr Chris Harris
Head of Subject
Chris brings a wealth of experience in textiles and fashion to his teaching. During his time working in industry, he specialised in designing print for fashion and interiors. Chris has been teaching for 13 years and his main interests are identity in fashion, the history of fashion and the impact of culture and society on the world of fashion.
After studying a variety of subjects in your first year, our course allows you to specialise in an area that interests you - fashion marketing, fashion communication or writing for fashion. We'll help you explore your passions and prepare you for the range of career opportunities that will be open to you when you graduate.
Play School of Art, Architecture & Design - Degree Show 2016 Video
School of Art, Architecture & Design - Degree Show 2016

Fees & funding

The tuition fee for the year for students entering in 2018/19 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of our creative spaces, including our fashion studios with the latest machinery and cutting tables, and access to PC and Mac desktops with CAD software
  • Free entry to Inside/Out lecture series

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific essentials

  • A USB or MAC compatible external hard drive
    (Cost will vary. Alternatively, you could save your work online)

Course-specific optional costs

  • Annual field trips
    (A selection of trips will run each year and will vary in cost)
  • Printing
    (Costs will vary depending on the module, but are optional as many assignments will ask you to upload work for submission instead of printing)
  • Placement travel costs
    (You will have the option to do a year in industry. Amount dependent on location)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

The tuition fee for the year for students entering in 2018/19 is £12000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of our creative spaces, including our fashion studios with the latest machinery and cutting tables, and access to PC and Mac desktops with CAD software
  • Free entry to Inside/Out lecture series

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific essentials

  • A USB or MAC compatible external hard drive
    (Cost will vary. Alternatively, you could save your work online)

Course-specific optional costs

  • Annual field trips
    (A selection of trips will run each year and will vary in cost)
  • Printing
    (Costs will vary depending on the module, but are optional as many assignments will ask you to upload work for submission instead of printing)
  • Placement travel costs
    (You will have the option to do a year in industry. Amount dependent on location)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Facilities

  • Creative Spaces
    Creative Spaces

    We will provide you with the space you need to think creatively and the tools to turn your ideas into reality, including fashion studios and PC and Mac desktops with CAD software.

  • Fashion Studios
    Fashion Studios

    Students showcase their creative skills using our brand new fashion facilities

  • Library and online resources
    Library and online resources

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Broadcasting Place
    Broadcasting Place

    A hub for creative minds and innovative thinkers, Broadcasting Place is home to our arts, design and architecture students.

Location

City Campus

City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

View in Google Maps

Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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