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Management and Marketing
Postgraduate course
MSc

Management and Marketing

Overview

Cultivate your managerial skills in a hands-on marketing context. Your course modules will provide vital insights into the function of management, strategic and international marketing - particularly the role of social media - and the benefits of understanding consumer behaviour in small and medium-sized enterprises and blue-chip organisations. You could work on a live consultancy project, which will expose you to potential employers and industry contacts, or you could choose to specialise in a particular area of management or marketing when researching and writing your dissertation.

You will be guided and supported throughout your course by our expert academics, who will give you the knowledge, skills and confidence to make an immediate impact on your chosen career. You will have access to our bespoke Professional Suite, which replicates a realistic working environment, and you will nurture your analytical and communication skills working on live briefs so you can excel in your degree and realise your potential.
Supported by our expert teaching staff, you will be able to tailor your course to suit your professional ambitions.

You will build your experience and meet potential employers while working on live projects in our purpose-built Professional Suite. You could also expand your networks and refine your expertise working on a major consultancy project for an international organisation.

Our University's Marketing Society brings like-minded students together in an informal atmosphere for lectures, trips and discussions that can further inspire and inform your learning.

Entry Requirements

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Shaun Walsh

Careers

Shaun Walsh
Corporate Systems Improvement Project Manager William Hill

MSc Management

“After leaving the army I worked as a technician for a civilian company. Over time I knew I wanted more from my career and to move into management. My masters allowed me to interact with fellow students and lecturers, giving me an insight into the different ways people approach tasks - something which is invaluable in my current role as project manager.

Modules & learning

Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.

You will learn to apply and use project management tools and techniques, including relevant software, and will develop transferable employability project skills. Students will learn to deliver projects on time, on budget and to the right standard.

This module explores a range of entrepreneurship theories and practices and involves an in-depth critical examination of business start-ups, the experiences of entrepreneurs and key aspects of small business management.

You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.

As an alternative to your dissertation, you could be selected to apply your learning to a real organisational issue of strategic level across any relevant business and management disciplines.

This module will facilitate your appreciation and understanding of the role branding and brand management in today's dynamic and highly competitive marketing environment.

Gain an appreciation of the key strategic tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.

Harness traditional and digital marketing concepts and gain the contemporary marketing skills required of professionals in today's competitive digital world. This module takes an integrated approach to identifying a range of challenges, opportunities and approaches to problem solving.

Gary Carr
Garry Carr
Course Director
Garry Carr has more than 20 years' of experience of teaching management at both undergraduate and postgraduate Level. He is a Senior Fellow of the Higher Education Academy and a member of the American Academy of Management. He has consultancy experience within the private and public sectors and has research interests in strategic management, creative industries and organisational theory.
This course has a dual focus on developing core managerial skills and competences alongside those specific to the area of marketing management. This includes the need to take a common sense but innovative approach to solving real world business problems.
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Postgraduate Study - Invest in yourself

 

Fees & funding

Fees for this course are not yet confirmed.
Fees for this course are not yet confirmed.

Facilities

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Hydra Suite
    Hydra Suite

    You will use Critical Decision Immersive Simulations in this facility to develop effective leadership and group participant skills. The simulations replicate the complexities of real life scenarios that would challenge decision makers, aiming to improve your decision making, critical thinking and communication skills.

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Social learning spaces
    Social learning spaces

    Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

Map

The Rose Bowl, City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

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Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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