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Marketing and Digital Strategy
Postgraduate course
MSc

Marketing and Digital Strategy

International Scholarships available

Overview

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

The programme is designed for those who wish to lead or manage marketing departments and companies in the future. You will undertake a number of challenges that will improve your knowledge, skills and attitude i.e. the three key building blocks of management. On completion of your studies, you will have increased your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are delivered by both researchers and digital marketing consultants most of whom who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

The diet of assessment (featuring group work, individual work and presentations) will hone your communication, prioritisation and time-management skills. Some assessments will replicate the challenges facing those working in marketing agencies. You will also have the opportunity to undertake applied research with internal or external clients via a consultancy project or dissertation. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers

We seek to bring the real world into the classroom throughout the course and in doing so, enhance your CV. You will be given the opportunity to translate aspects of your studies into professional qualifications after completion.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

Visit our Distance Learning Website

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Play Postgraduate Study - Invest in yourself Video
Postgraduate Study - Invest in yourself

 

Entry Requirements

Requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Marketing and Digital Strategy

Careers

Teaching and learning

Develop expert knowledge in a variety of concepts, models and theories concerned with digital marketing including web 2.0, consumer generated media and constantly evolving platforms such as social media.

Develop an appreciation of strategic marketing tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.

Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.

Understand how social media fits into the marketer?s toolbox. You will combine theory with practice and cover core skills such as strategic planning for social media applications, incorporating platforms into a brand?s marketing communications, and using social media data to gain customer insights. You will study four 'zones' of social media: community (e.g. Instagram), publishing (e.g. Tumblr), entertertainment (e.g. Candy Crush Saga) and commerce (e.g. Groupon).

Explore the importance of managing marketing data and its use in effective marketing decision making. You will study the role of marketing metrics within organisations and you will understand how a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making.

Choose to carry out an in-depth research project to produce a dissertation or undertake a live consultancy project.

Leeds Beckett University
Neil Richardson
Course Director
Neil has over 20 years of experience in marketing, sales management and customer service in the B2B (business-to-business) sector and has held a variety of operational and strategic positions. His research focuses on sustainable marketing and he has published a number of articles and key chapters in best-selling marketing practitioner books, as well as completing consultancy work for a diverse range of organisations. Neil has taught on CIM qualifications, masters courses and undergraduate courses on topics including consumer behaviour, sales management, retail marketing, and digital and interactive marketing.
Prior to becoming an academic I had the good fortune to work for over 20 years in the private sector with (and for) world class organisations. During that time I employed and worked with a wide variety of graduates and I am confident that the programme we have put together will produce future managers who will be valued additions to the organisations they join. We strive to bring the real world into the classroom and in doing so produce knowledgeable, engaged and innovative marketing professionals.
Play Postgraduate Study - Invest in yourself Video
Postgraduate Study - Invest in yourself

 

Fees & funding

The tuition fee for the year for students entering in 2018/19 is £7500. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies.
The tuition fee for the year for students entering in 2018/19 is £12500. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Location

City Campus

City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

View in Google Maps

Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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