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Alumni working at William Hill
Postgraduate course
MSc

Marketing and Digital Strategy

Marketing and Digital Strategy

Marketing and Digital Strategy

Marketing and Digital Strategy

You can study this course part-time over two or three years.
You can study this course part-time over two or three years.
You can study this course part-time over two or three years.
International Scholarships available

Overview

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

The programme is designed for those who wish to lead or manage marketing departments and companies in the future. You will undertake a number of challenges that will improve your knowledge, skills and attitude i.e. the three key building blocks of management. On completion of your studies, you will have increased your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are delivered by both researchers and digital marketing consultants most of whom who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

The diet of assessment (featuring group work, individual work and presentations) will hone your communication, prioritisation and time-management skills. Some assessments will replicate the challenges facing those working in marketing agencies. You will also have the opportunity to undertake applied research with internal or external clients via a consultancy project or dissertation. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers

We seek to bring the real world into the classroom throughout the course and in doing so, enhance your CV. You will be given the opportunity to translate aspects of your studies into professional qualifications after completion.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

Visit our Distance Learning Website
Postgraduate Study - Invest in yourself
Play Postgraduate Study - Invest in yourself Video
Postgraduate Study - Invest in yourself

 

Entry Requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link. All applicants should satisfy our University English language requirements, please access further details at this link

SELECTION CRITERIA:

We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

IELTS:

IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses

ADDITIONAL ENTRY REQUIREMENTS:

Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu. If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website. Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link. All applicants should satisfy our University English language requirements, please access further details at this link

SELECTION CRITERIA:

We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

IELTS:

IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses

ADDITIONAL ENTRY REQUIREMENTS:

Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Leeds Beckett University Careers

Careers

Teaching and learning

Develop expert knowledge in a variety of concepts, models and theories concerned with digital marketing including web 2.0, consumer generated media and constantly evolving platforms such as social media.

Develop an appreciation of strategic marketing tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.

Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.

Understand how social media fits into the marketer?s toolbox. You will combine theory with practice and cover core skills such as strategic planning for social media applications, incorporating platforms into a brand?s marketing communications, and using social media data to gain customer insights. You will study four 'zones' of social media: community (e.g. Instagram), publishing (e.g. Tumblr), entertertainment (e.g. Candy Crush Saga) and commerce (e.g. Groupon).

Explore the importance of managing marketing data and its use in effective marketing decision making. You will study the role of marketing metrics within organisations and you will understand how a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making.

Choose to carry out an in-depth research project to produce a dissertation.

Develop expert knowledge in a variety of concepts, models and theories concerned with digital marketing including web 2.0, consumer generated media and constantly evolving platforms such as social media.

Develop an appreciation of strategic marketing tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.

Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.

Understand how social media fits into the marketer?s toolbox. You will combine theory with practice and cover core skills such as strategic planning for social media applications, incorporating platforms into a brand?s marketing communications, and using social media data to gain customer insights. You will study four 'zones' of social media: community (e.g. Instagram), publishing (e.g. Tumblr), entertertainment (e.g. Candy Crush Saga) and commerce (e.g. Groupon).

Explore the importance of managing marketing data and its use in effective marketing decision making. You will study the role of marketing metrics within organisations and you will understand how a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making.

Choose to carry out an in-depth research project to produce a dissertation.

Develop expert knowledge in a variety of concepts, models and theories concerned with digital marketing including web 2.0, consumer generated media and constantly evolving platforms such as social media.

Develop an appreciation of strategic marketing tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.

Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.

Understand how social media fits into the marketer?s toolbox. You will combine theory with practice and cover core skills such as strategic planning for social media applications, incorporating platforms into a brand?s marketing communications, and using social media data to gain customer insights. You will study four 'zones' of social media: community (e.g. Instagram), publishing (e.g. Tumblr), entertertainment (e.g. Candy Crush Saga) and commerce (e.g. Groupon).

Explore the importance of managing marketing data and its use in effective marketing decision making. You will study the role of marketing metrics within organisations and you will understand how a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making.

Choose to carry out an in-depth research project to produce a dissertation.

Neil Richardson
Neil Richardson
Course Director
Neil has over 20 years of experience in marketing, sales management and customer service in the B2B (business-to-business) sector and has held a variety of operational and strategic positions. His research focuses on sustainable marketing and he has published a number of articles and key chapters in best-selling marketing practitioner books, as well as completing consultancy work for a diverse range of organisations. Neil has taught on CIM qualifications, masters courses and undergraduate courses on topics including consumer behaviour, sales management, retail marketing, and digital and interactive marketing.
Prior to becoming an academic I had the good fortune to work for over 20 years in the private sector with (and for) world class organisations. During that time I employed and worked with a wide variety of graduates and I am confident that the programme we have put together will produce future managers who will be valued additions to the organisations they join. We strive to bring the real world into the classroom and in doing so produce knowledgeable, engaged and innovative marketing professionals.
Postgraduate Study - Invest in yourself
Play Postgraduate Study - Invest in yourself Video
Postgraduate Study - Invest in yourself

 

Fees & funding

Fees information is not available for this selection of attendance, location and start date. Please re-select.

The tuition fee for the year for students entering in 2019/20 is £7000. The amount you will pay may increase each year to take into account the effects of inflation.

The tuition fee for the year for students entering in 2019/20 is £14000. The amount you will pay is fixed at this level for each year of your course.

Studying part-time gives you the flexibility to learn at your own pace. Because of this, our tuition fees are calculated using credit points. Each module you study has a credit point value. Most modules have a credit point value of 20. The tuition fee for students entering in in 201920 on this course is £777.80 for each 20 credit point module. For modules with a different credit point value their cost can be calculated by multiplying the credit value of the module by the cost per credit point of £38.89. The amount you will pay may increase each year in line with inflation.

Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis. Should you wish to query your visa status you can contact Tier4 Compliance@leedsbeckett.ac.uk. If you are able to study on a part-time basis please contact fees@leedsbeckett.ac.uk for further information on course fees.

Studying part-time gives you the flexibility to learn at your own pace. Because of this, our tuition fees are calculated using credit points. Each module you study has a credit point value. Most modules have a credit point value of 20. The tuition fee for students entering in in 201920 on this course is £777.80 for each 20 credit point module. For modules with a different credit point value their cost can be calculated by multiplying the credit value of the module by the cost per credit point of £38.89. The amount you will pay may increase each year in line with inflation.

Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis. Should you wish to query your visa status you can contact Tier4 Compliance@leedsbeckett.ac.uk. If you are able to study on a part-time basis please contact fees@leedsbeckett.ac.uk for further information on course fees.

Location

City Campus

City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

View in Google Maps

Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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Postgraduate Study - Application Steps

Once you've decided what course to study, here is a step-by-step guide of what to do next.

  • 1
    EXPLORE
    Explore your full range of options on our Online Prospectus at courses.leedsbeckett.ac.uk.
    Call us on +44(0)113 812 3113 or email admissionsenquiries@leedsbeckett.ac.uk if you have any questions. International students can phone +44(0)113 812 1111 or email internationaloffice@leedsbeckett.ac.uk.
  • 2
    POSTGRADUATE AND RESEARCH OPEN DAY
    Visit us for a Postgraduate and Research Open Day to speak to teaching staff and students, see our facilities and find out more about your chosen course. Alternatively, watch our online open day or register for a Virtual Q&A and ask our friendly staff any questions you may have.
  • 3
    APPLY

    Apply directly to us via our online application site *.

    * Exceptions to this are:

    • Teacher Training (PGCE & EYTS)
    • PG Dip Legal Practice PG Dip Law
    • Chartered Institute of PR (CIPR): Advanced Certificate & Advanced Diploma
    • MA Social Work
    • MA Art Psychotherapy
    • PGCert/PGDip/MA Play Therapy
  • 4
    YOUR OFFER
    Receive your offer - remember, the sooner you apply the sooner an offer can be made. Please note that certain courses do have set application deadlines so you should check before applying. Some courses may require you to attend an interview or submit a portfolio before an offer can be made.
  • 5
    SEND US YOUR RESULTS
    If we make you a conditional offer, send us your results as soon as you have these so we can confirm your place.
  • 6
    ACCOMMODATION
    Apply for our university accommodation if you need it.
  • 7
    INTERNATIONAL STUDENTS
    Check visa regulations and apply for your CAS number if necessary.
  • 8
    FEES & FUNDING
    Discover more about your funding options and set up your fee payments.
  • 9
    ONLINE REGISTRATION & ENROLMENT
    Receive your online registration and enrolment information.
  • 10
    WELCOME WEEK
    Attend Welcome Week and begin your course.
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