Journalism BA (Hons)
Be at the heart of world-changing events as they unfold & report them live via TV, radio, print or online with a career in journalismFull-time, Sandwich3 Years, 4 Years
Marketing Management BA (Hons)
BA (Hons) Marketing Management Course. Develop the knowledge, skills and abilities needed to become an effective marketer in all organisations.Full-time, Part-time, Sandwich3 Years, 4 Years, 6 Years
Public Relations with Journalism BA (Hons)
Gain an insight into the fast-paced world of PR and journalism and develop skills that offer an exciting career with dual prospects.Full-time, Sandwich3 Years, 4 Years
Undergraduate Courses (6)
Marketing is a highly dynamic sector in the world economy. All organisations benefit from a marketing function and this course will give you a thorough grounding in the principles and practice of marketing. On this accredited course, you will develop expertise in managing all aspects of marketing activity, including research, branding, communications and optimising the use of digital content. You will also learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets.
In the global marketplace, sustainable organisational growth demands successful and innovative communication between brands and target audiences. This accredited course will develop your expertise in the management of integrated marketing communications and advertising at a strategic level and in broader marketing areas such as market research and digital communications. On completion of this course, your communications expertise will enable you to build relationships with specific target audiences in order to support the achievement of business objectives and development.
Retail is one of the largest and most dynamic industries in the world today, employing over three million people in the UK, and this course will prepare you for a career in this innovative industry. You will join the wider academic community of Leeds Business School while you study the retail management process with a particular focus on the marketing environment and its effects on consumer behaviour. You will gain an in-depth understanding of multichannel retail and its functions such as strategy, buying, supply chain, visual merchandising, finance, fashion and marketing, as well as having the opportunity to undertake a 48-week industry placement. You will also develop leadership skills to become an innovative, consumer-focused professional.
Join one of the most established PR degree programmes in Europe and gain the expertise required for a successful career in this fast-moving field. You will study the wider role of communications, from developing and implementing social media campaigns to the impact of marketing, media relations and internal communications. As well as learning how to build and manage relationships between companies and their customers, you will refine your skills so you can create effective content for a variety of audiences. You will also develop your presentation skills by pitching for live consultancy projects.
Postgraduate Courses (9)
Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.