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Marketing, PR & Journalism

  • Journalism BA (Hons)

    Be at the heart of world-changing events as they unfold & report them live via TV, radio, print or online with a career in journalism

    Full-time
    3 Years
  • Marketing Management BA (Hons)

    BA (Hons) Marketing Management Course. Develop the knowledge, skills and abilities needed to become an effective marketer in all organisations.

    Full-time, Part-time, Sandwich
    3 Years, 4 Years, 6 Years

In an increasingly instant, digital world, there is a growing need for PR professionals and skilled journalists. From social media, newspapers and TV, we will give you the expertise to engage with any audience.

Undergraduate Courses (8)

Journalism | BA (Hons)

Modern journalism is fast-paced and this professionally accredited, highly successful course will give you the newsgathering skills and experience needed to forge a rewarding career in this dynamic, growing sector. You will create multimedia news content for print, digital and broadcast platforms. We combine the best of the past with an eye on the future, training students who want to do real journalism. Our purpose-built facilities include computer suites, TV and radio studios, and a dedicated news room.
Attendance:
Full-time
Duration:
3 Years

Entry Requirements

See course page for details

Marketing Management | BA (Hons)

Marketing is a highly dynamic sector in the world economy. All organisations benefit from a marketing function and this course will give you a thorough grounding in the principles and practice of marketing. On this accredited course, you will develop expertise in managing all aspects of marketing activity, including research, branding, communications and optimising the use of digital content. You will also learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

Marketing with Advertising Management | BA (Hons)

In the global marketplace, sustainable organisational growth demands successful and innovative communication between brands and target audiences. This accredited course will develop your expertise in the management of integrated marketing communications and advertising at a strategic level and in broader marketing areas such as market research and digital communications. On completion of this course, your communications expertise will enable you to build relationships with specific target audiences in order to support the achievement of business objectives and development.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

Public Relations and Brand Communication | BA (Hons)

Join one of the most established PR degree programmes in Europe and gain the expertise required for a successful career in this fast-moving field. You will study the wider role of communications, from developing and implementing social media campaigns to the impact of marketing, media relations and internal communications. As well as learning how to build and manage relationships between companies and their customers, you will refine your skills so you can create effective content for a variety of audiences. You will also develop your presentation skills by pitching for live consultancy projects.
Attendance:
Full-time,
Sandwich
Duration:
3 Years,
4 Years

Entry Requirements

See course page for details

Public Relations with Journalism | BA (Hons)

Gain an insight into the fast-paced worlds of both PR and journalism and learn how skills in these areas can overlap to offer up a range of exciting career opportunities. On this course, you will experience the world of reporting ? from sourcing and editing news stories to working on rolling news items under the pressure of strict deadlines. You will learn how to write for print, digital and online media, changing your style from impartial to persuasive. You will also develop expertise in crisis and reputation management and in organising media campaigns.
Attendance:
Full-time
Duration:
3 Years

Entry Requirements

See course page for details

Retail Marketing Management | BA (Hons)

Retail is one of the largest and most dynamic industries in the world today, employing over three million people in the UK, and this course will prepare you for a career in this innovative industry. You will join the wider academic community of Leeds Business School while you study the retail management process with a particular focus on the marketing environment and its effects on consumer behaviour. You will gain an in-depth understanding of multichannel retail and its functions such as strategy, buying, supply chain, visual merchandising, finance, fashion and marketing, as well as having the opportunity to undertake a 48-week industry placement. You will also develop leadership skills to become an innovative, consumer-focused professional.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

The Chartered Institute of Marketing: Certificate in Professional Marketing | Certificate

This course can make a big difference to your career. If you are working in a supportive role within a marketing department or you are an aspiring marketer, this course will enable you to focus on developing your specialist skills across a range of marketing areas.
Attendance:
Part-time
Duration:
1 Year

Entry Requirements

See course page for details

The Chartered Institute of Marketing: Diploma in Professional Marketing | Diploma

Study a course designed by professionals for professionals and gain the skills that will give you a significant advantage in the highly competitive world of marketing.
Attendance:
Part-time
Duration:
18 Months

Entry Requirements

See course page for details

Postgraduate Courses (8)

Chartered Institute of Public Relations (CIPR) Advanced Certificate | Advanced Certificate

Popular with recent graduates looking to sharpen their expertise and with professionals entering the public relations field, this course will provide a thorough grounding in public relations theory and practice, making it the ideal springboard for advancing your career.
Attendance:
Part-time
Duration:
1 Year

Entry Requirements

See course page for details

Chartered Institute of Public Relations (CIPR) Diploma | Diploma

This course takes an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and you will acquire the strategic theoretical knowledge, tools and techniques needed to improve your decision-making and effectiveness.
Attendance:
Part-time
Duration:
1 Year

Entry Requirements

See course page for details

Corporate Communications | MSc

Corporate communications is an increasingly important strategic issue for organisations, and expertise in this area will offer excellent opportunities for career progression.
Attendance:
Part-time
Duration:
2 Years

Entry Requirements

See course page for details

International Communication | MA

Become an effective communications practitioner with the expertise and confidence to work in an international setting. You will learn how to work with clients to produce practical communications solutions in the private, public and voluntary sectors all over the world.
Attendance:
Full-time
Duration:
1 Year

Entry Requirements

See course page for details

Journalism | MSc

Whether you are starting your career in journalism or you are an experienced reporter looking to get to grips with a changing industry, this is your opportunity to sharpen the skills now demanded by employers.
Attendance:
Full-time,
Part-time
Duration:
1 Year,
2 Years

Entry Requirements

See course page for details

Marketing and Digital Strategy | MSc

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

Attendance:
Full-time,
Part-time
Duration:
1 Year,
3 Years

Entry Requirements

See course page for details

Public Relations and Strategic Communication | MA

Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course.
Attendance:
Full-time,
Part-time
Duration:
1 Year,
2 Years

Entry Requirements

See course page for details

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