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Marketing, PR & Journalism

  • Journalism BA (Hons)

    Be at the heart of world-changing events as they unfold & report them live via TV, radio, print or online with a career in journalism

    Full-time
    3 Years
  • Marketing Management BA (Hons)

    Develop the art of promoting and selling distinctive and valued products in response to customers' needs in today's competitive markets

    Full-time, Part-time, Sandwich
    -
  • Public Relations BA (Hons)

    Discover the wider role of communications from copywriting and media relations to social media, to thrive in PR and communications

    Full-time, Part-time, Sandwich
    3 Years, 4 Years

In an increasingly instant, digital world, there is a growing need for PR professionals and skilled journalists. From social media, newspapers and TV, we will give you the expertise to engage with any audience.

Undergraduate Courses (11)

Journalism | BA (Hons)

Media in the 21st century is fast-paced and this accredited course will give you the newsgathering skills and experience needed to forge a rewarding career in this dynamic sector. You will work in simulated and live journalistic settings and develop multimedia news products in a variety of formats, including print, online and broadcast. You will also be encouraged to explore existing and new technologies in our purpose-built facilities, which include ICT suites, a newsroom, and TV and radio studios.
Attendance:
Full-time
Duration:
3 Years

Entry Requirements

See course page for details

Marketing | BA (Hons)

Marketing is a dynamic sector in the world economy. All organisations benefit from a marketing function and your course will give you a thorough grounding in the principles and practice of marketing. You will become an expert in brand positioning, developing products and services and creating strategies to satisfy customers in a variety of contemporary market sectors.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

Marketing & Advertising Management | BA (Hons)

In the global marketplace, sustainable organisational growth demands successful and innovative communication between brands and their target audiences. Your course will focus on the management of integrated marketing, communications and advertising at both strategic and tactical levels. You will develop an in-depth and practical knowledge of marketing principles, understand the role of integrated media in marketing communications and learn what makes effective advertising from the perspective of clients, agencies and media planners.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

Marketing Management | BA (Hons)

Marketing is a highly dynamic sector in the world economy. All organisations benefit from a marketing function and this course will give you a thorough grounding in the principles and practice of marketing. On this accredited course, you will develop expertise in managing all aspects of marketing activity, including research, branding, communications and optimising the use of digital content. You will also learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
-

Entry Requirements

See course page for details

Marketing with Advertising Management | BA (Hons)

In the global marketplace, sustainable organisational growth demands successful and innovative communication between brands and target audiences. This accredited course will develop your expertise in the management of integrated marketing communications and advertising at a strategic level, as well as broader marketing areas such as research and digital channels. On completion of this course, your communications expertise will enable you to build relationships with specific target audiences, supporting the achievement of objectives and business development.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

Public Relations | BA (Hons)

Study for one of the most established PR degrees in Europe and gain the expertise needed for a successful career on this course recognised by the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR).
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
- ,
4 Years

Entry Requirements

See course page for details

Public Relations with Journalism | BA (Hons)

Gain an insight into the fast-paced worlds of both PR and journalism and learn how skills in these areas can overlap to offer a range of exciting career opportunities. This course is recognised by both the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR), ensuring that your learning will meet the standards expected in this fast-paced industry.
Attendance:
Full-time
Duration:
3 Years

Entry Requirements

See course page for details

Retail Management | BA (Hons)

Retail is one of the largest and most dynamic sectors in the world today, employing about three million people in the UK alone. You will study the retail management process as a whole, including in-store, online and mobile aspects, with a particular focus on managing the multichannel retail chain, from the raw materials through to the final consumer experience. You will gain an understanding of a wide variety of functions such as procurement, merchandising, finance, fashion, marketing and advertising, and you will develop your leadership skills to become an innovative, consumer-focused and entrepreneurial manager.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

Retail Marketing Management | BA (Hons)

Retail is one of the largest and most dynamic sectors in the world today, employing about three million people in the UK alone. You will study the retail management process as a whole, including in-store, online and mobile aspects, with a particular focus on managing the multichannel retail chain, from the raw materials through to the final consumer experience. You will gain an understanding of a wide variety of functions such as procurement, merchandising, finance, fashion, marketing and advertising, and you will develop your leadership skills to become an innovative, consumer-focused manager.
Attendance:
Full-time,
Part-time,
Sandwich
Duration:
3 Years,
6 Years,
4 Years

Entry Requirements

See course page for details

The Chartered Institute of Marketing: Certificate in Professional Marketing | Certificate

This course can make a big difference to your career. If you are working in a supportive role within a marketing department or you are an aspiring marketer, this course will enable you to focus on developing your specialist skills across a range of marketing areas.
Attendance:
Part-time
Duration:
1 Year

Entry Requirements

See course page for details

The Chartered Institute of Marketing: Diploma in Professional Marketing | Diploma

Study a course designed by professionals for professionals and gain the skills that will give you a significant advantage in the highly competitive world of marketing.
Attendance:
Part-time
Duration:
18 Months

Entry Requirements

See course page for details

Postgraduate Courses (7)

Chartered Institute of Public Relations (CIPR) Advanced Certificate | Advanced Certificate

Popular with recent graduates looking to sharpen their expertise and with professionals entering the public relations field, this course will provide a thorough grounding in public relations theory and practice, making it the ideal springboard for advancing your career.
Attendance:
Part-time
Duration:
1 Year

Entry Requirements

See course page for details

Chartered Institute of Public Relations (CIPR) Diploma | Diploma

This course takes an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and you will acquire the strategic theoretical knowledge, tools and techniques needed to improve your decision-making and effectiveness.
Attendance:
Part-time
Duration:
1 Year

Entry Requirements

See course page for details

Corporate Communications | MSc

Corporate communications is an increasingly important strategic issue for organisations and expertise in this area will offer excellent opportunities for career progression. You will learn about the latest communication trends and be kept up-to-date with the rapidly changing standards and practices in industry.
Attendance:
Part-time
Duration:
2 Years

Entry Requirements

See course page for details

International Communication | MA

Become an effective communications practitioner who has the expertise and confidence to work in an international setting. You will learn how to work with clients to produce practical communications solutions in the private, public and voluntary sectors.
Attendance:
Full-time
Duration:
1 Year

Entry Requirements

See course page for details

Journalism | MSc

Whether you are starting your career in journalism or are an experienced reporter looking to get to grips with a changing industry, this is your opportunity to sharpen the skills now demanded by employers.
Attendance:
Full-time,
Part-time
Duration:
1 Year,
2 Years

Entry Requirements

See course page for details

Public Relations and Strategic Communication | MA

Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course.
Attendance:
Full-time,
Part-time
Duration:
1 Year,
2 Years

Entry Requirements

See course page for details

Strategic and Digital Marketing | MSc

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to help organisations be competitive.

Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skills base and will ensure you can make a significant and measurable contribution to your employer?s profitability.

In preparation for a successful career as a strategically minded digital marketer, you will choose to either research and write your dissertation to gain an in-depth knowledge of your area of interest, or you will manage your own live commercial project.
Attendance:
Full-time,
Part-time
Duration:
1 Year,
3 Years

Entry Requirements

See course page for details

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