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Undergraduate course
BA (Hons)

Marketing and Public Relations

Marketing and Public Relations

Marketing and Public Relations

Overview

The marketing and communications industry is constantly evolving. This course responds to moves within the sector towards a more integrated approach to marketing and communication practice by providing you with foundational and specialist knowledge in both fields.

You will gain a valuable suite of professional and practical skills, from digital marketing to reputation management and campaign development to customer relations. You will learn to understand and positively respond to the changing frameworks within which organisations currently operate including technological, political, ethical and legal contexts.

We encourage a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector.

Employability is at the heart of this course, so you will have ample opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

As well as the opportunity to work with a variety of employers, you will also have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios, ICT suites and a media suite.

You will have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business School’s guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine. 

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

To study this course, you will require broadband internet connection with a speed of 2mbps and working speakers. You will need Windows 7 / Mac OSX 10.8 or above and have access to Chrome v63 or higher (recommended), Edge v42+, Firefox v57+ or Safari v6+. Java and Adobe Acrobat Reader will need to be enabled and you will need a minimum screen resolution of 1024 x 768.

Visit our distance learning guide for a complete list of technical requirements.

Visit our Distance Learning Website

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Course Features

  • Real-life projects
  • Individual portfolio of work
  • Industry links
  • Industry expertise
  • Placements
  • Access to guest lectures

Entry Requirements

112
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.

UCAS Tariff Points: 112 points required. (Minimum (Minimum 72 from two A Levels or equivalent, excluding General Studies).).

If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.

GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.

SELECTION CRITERIA:

We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate

25 Points

IELTS:

IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

Mature Applicants:

Our University welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..

All applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, for example we accept some Functional Skills Tests. 

UCAS Tariff Points: 112 points required. (Minimum (Minimum 72 from two A Levels or equivalent, excluding General Studies).).

If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.

GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.

SELECTION CRITERIA:

We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate

25 Points

IELTS:

IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

ADDITIONAL ENTRY REQUIREMENTS:

Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Leeds Beckett University Careers

Careers

Teaching and learning

This is a new course that is being designed to help us offer you the best educational experience. The course is currently being developed ready for the final content to be confirmed. This will be confirmed in the course specification made available to new applicants from August 2020, subject to full academic validation.
Core Modules
Public Relations & Brand Communication Toolkit

Introduction to Public Relations & Brand Communication

Marketing Environment

Introduction to Digital Marketing

Marketing Essentials

Personal Branding & Communication Skills

Core Modules
Contemporary PR Communications

The Pitch

Digital Engagement 1: Cross Platform Storytelling

Managing Marketing Projects

Consumer Insight

Global Communication Project

Digital Engagement 2: Magnetic Content

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Core Modules
Digital Strategy

Strategic Marketing

Consultancy Project 2: Pitching & Professional Practice

Consultancy Project 1: Research & Professional Practice

Option modules may include:
Retail Futures

Public Discourse & Popular Culture

Marketing Placement or Work Placement [PR]

Issues Management & Crisis Communication

Creativity & Innovation

Fashion Public Relations

Services Marketing

Marketing Dissertation or Public Relations Dissertation/Research Project

Arts & Entertainment Marketing: Communication in the Creative

International Marketing

Fees & funding

Fees information is not available for this selection of attendance, location and start date. Please re-select.

Sandwich Year

Additional course costs

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations. The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

    Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.

    As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.

    This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.

    Sandwich Year

    Additional course costs

    Tuition fees
    Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations. The following are also included in the cost of your course:

    • 24/7 Library and student IT support
    • Free wifi via eduroam
    • Skills workshops and resources
    • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
    • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
    • Loan of high-end media equipment to support your studies

    Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.

    As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.

    This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.

    Facilities

    • 24/7 Library and learning spaces
      24/7 Library and learning spaces

      Our online library is a vital resource, allowing you to access tens of thousands of digital resources, including ebooks, ejournals, subject-specific web pages and databases, from any machine anywhere in the world. Our split-site Library is open 24 hours a day, seven days a week, every day of the year, so you will always find space to work, whether that is in our silent study areas or social learning spaces.

    • Social learning spaces
      Social learning spaces

      Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

    Want to know more?

    Start exploring

    We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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    Your Steps to Leeds Beckett University

    We've put together an easy to follow step-by-step guide to applying for a place here at Leeds Beckett University. Here's what you need to do.

    • 1
      Select Your course
      Research the courses on offer and select the right course for you.
      March - September
    • 2
      Apply Through UCAS
      Visit the UCAS website (www.ucas.com) and follow the course application process.
      International students can also apply directly using our downloadable application form.
      For part time courses you can apply directly through our website.
      From September
      Don't FORGET...
      Make Leeds Beckett your first option
    • 3
      Interviews
      Some courses may require you to attend an interview before an offer can be made.
      December - March
      Deadline
      UCAS applications need to be completed by mid-January
    • 4
      Student Finance
      Apply for student finance - tuition loans and maintenance grants.
      January - July
    • 5
      Applicant Days
      Once you have received an offer you will be invited to an Applicant Day.
      January - April
    • 6
      Accommodation
      After accepting your offer, you can apply for our university accommodation.
      February - June
      Deadline
      Your deadline for accepting an offer is May - June
    • 7
      Results
      Confirmation of your place and the start of the clearing process.
      Mid-August
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