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Marketing Management
Undergraduate course
BA (Hons)

Marketing Management

International Scholarships available

Overview

Marketing is a highly dynamic sector in the world economy. All organisations benefit from a marketing function and this course will give you a thorough grounding in the principles and practice of marketing. On this accredited course, you will develop expertise in managing all aspects of marketing activity, including research, branding, communications and optimising the use of digital content. You will also learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets.

Accredited by:

There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, hear guest lecturers from the world of marketing and advertising, and take a placement year within companies as diverse as Asda, Disney and Creative Race.

Our dedicated employability and placements office will support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

We also have close links with the Chartered Institute of Marketing (CIM) and upon graduation you will obtain Dual Award CIM status, which means that if you graduate with a 2:2 or higher, you will be exempt from studying the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing. You will also only need to study two of the three modules on the CIM Diploma in Professional Marketing in order to gain this qualification. During your time on the course, you can also study CIM modules through the Graduate Gateway programme.

Study abroad opportunities enable you to broaden your experience in global locations such as California, Sydney and Tokyo. At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

Visit our Distance Learning Website

Course Features

  • Professional accreditations
  • Sandwich year
  • Part-time study available
  • Specialist facilities
  • Real-life projects
  • Study abroad option
  • Expert careers service
  • 24/7 Library
  • University accommodation
  • TEF Silver Award
BA Hons Marketing Management Neil Kelley

Entry Requirements

112
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).

Additional Requirements


GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Business. If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate

25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu. If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website. Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).

Additional Requirements


GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Business. If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate

25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Dan Ginger

Careers

Dan Ginger
Account Manager freuds, London

BA (Hons) Marketing & Advertising Management

“The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.

Teaching and learning

Develop an advanced knowledge of marketing concepts and principles and the global environment in which they operate. The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.
Your six core modules will provide an introduction to key subject areas, knowledge and skills within marketing management.
Overall workload
Clock icon
219 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
982 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
24%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
16%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
60%
Core Modules

Study the tools and techniques available to marketers within the `P' (promotional) section of the marketing mix. You will focus on marketing communications and how different organisations use communications tools in an increasingly complex and dynamic marketing environment. You will study the key theoretical concepts for primary and supporting media communications across a wide variety of tactics.

Explore a variety of marketing concepts, models and theories and relate them to marketing in practice.

Gain a detailed insight into the role of information in marketing. You will explore a variety of concepts, models and theories concerned with research, as well as relating them to the practice of marketing.

Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession.

Explore the crucial area of digital marketing. You will study how digital media has historically been used in marketing and understand a variety of concepts, models and theories including web and app paradigms, search engine marketing and digital advertising.

Put your learning into practice by exploring the key stages of a marketing project. You will identify the target audience, gather research, look at how to deliver customer expectations, explore alternative approaches and reflect on your success.

Build on the knowledge you developed in your first year through your five core modules and one option module.
Overall workload
Clock icon
224 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
977 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
8%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
17%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
75%
Core Modules

Build on concepts explored in your first year of study and develop a thorough understanding of consumer behaviour. Learn how everyday life in industrialised countries is characterised by an increasing commercialisation and they way that drives participation in consumer activities.

Learn to apply the broad concepts, principles and theories of marketing to the marketing planning process i.e. the creation of a product or service for a defined target market.

Gain an in-depth appreciation of the integrated marketing communications planning framework and its relevance in developing and delivering contemporary marketing communications campaigns across a range of industry sectors.

Understand the complexities of the contemporary marketplace and learn how to make effective marketing decisions and provide value for customers and organisations. You will explore the underlying theoretical perspectives of marketing management across a range of business contexts, and use various tools for the development and management of marketing activities.

Gain an understanding of the marketing research process and further develop knowledge and skills in planning and implementing marketing research projects.

Option modules may include:

Examine and evaluate the role of marketing within a small business setting and its contribution to the achievement of marketing goals. You will be able to identify marketing opportunities for entrepreneurs and small businesses within profit and non-profit enterprises of any size, any industry and any sector.

Develop an understanding of the nature, main methods and role in business and society of PR. You will study a variety of topics including current practice, corporate social responsibility, issues and crisis management, internal communication and corporate identity and reputation management.

Explore the sales function and its management. You will understand the role of sales people in a variety of contexts and in both consumer and organisational markets.

Gain a critical awareness of the major concepts and principles of sustainable marketing (SM). This module will encourage you to study the need to build up long-term, trusting relationships with stakeholder groups in an environment that is increasingly critical of marketing. You will explore how SM strategies can support the maintenance of organisational reputation from a global perspective.

Develop advanced knowledge of marketing and marketing management. You will study four core modules and two option modules.
Overall workload
Clock icon
218 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
983 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
8%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
5%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
87%
Core Modules
Marketing Consultancy Project (year-long module)

Study a variety of topics in order to understand the concepts, theories, methods, tools and techniques used to develop creative and innovative approaches to organisations, people, processes, products and environments.

This module will enable you to study a variety of topics within digital strategy such as digital disruption, situation analysis, strategic decision-making and implementation planning.

This module will cover areas such as the role marketing strategy plays within corporate strategy, how to develop sustainable marketing plans and the marketing planning framework.

Option modules may include:
Marketing Dissertation (year-long module)

Retail Marketing

Apply for a placement and undertake a period of paid employment to gain experience of the working environment, make professional contacts and build your understanding of the jobs and career market.

Understand branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.

Gain knowledge and skills in the specialist areas of marketing and communications in arts and cultural sectors from a theoretical and practitioner perspective.

Study a range of theoretical approaches to the critical study of celebrity and its relation to media products. You will focus on celebrity as a cultural fabrication and on mass media representation as one of the key principles in the formation of celebrity culture.

Learn to analyse economic conditions and fundamental aspects of the society. You will then use your knowledge of consumer behaviour theories to critically question and reflect on contemporary consumption practices.

Neil Kelley
Neil Kelley
Course Director
Neil is a Chartered Marketer and has worked across a variety of marketing roles in industry. Neil now leads the University's two undergraduate marketing courses and works closely with the Chartered Institute of Marketing as Lead Examiner.
Studying marketing at undergraduate level will enable you not only to perform the tasks expected of a contemporary marketer but also to understand the strategies and processes you will need in order to manage the development of marketing and advertising activity across any organisation.
BA Hons Marketing Management Neil Kelley

Fees & funding

Fees for this course are not yet confirmed. You will normally spend a whole year in placement. For this year you will be given a full tuition fee waiver. See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Access to the media suite featuring TV and radio studios, a control gallery, a newsroom and an editing suite to help you develop your professional-level technical knowledge and skills.

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Studying membership fee for the Chartered Institute of Marketing (CIM) 
    (Approximately £50)
  • You may choose to undertake two additional CIM qualifications 
    (Approximately £80 per exam)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs);student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Fees for this course are not yet confirmed. You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2625. See further information on fees and finance on our Financing Your Studies webpage.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Access to the media suite featuring TV and radio studios, a control gallery, a newsroom and an editing suite to help you develop your professional-level technical knowledge and skills.

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Studying membership fee for the Chartered Institute of Marketing (CIM) 
    (Approximately £50)
  • You may choose to undertake two additional CIM qualifications 
    (Approximately £80 per exam)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs);student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Facilities

  • Media Suite
    Media Suite

    The Media Suite gives you access to our TV Studio, Control Gallery, Radio Studio and Newsroom & Editing Suite in the Rose Bowl.

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Location

City Campus

City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

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Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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