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Marketing Management
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BA (Hons)
Marketing Management

Undergraduate course
Marketing, PR & Journalism

Develop the art of promoting and selling distinctive and valued products in response to customers' needs in today's competitive markets

  • Attendance
  • Duration
    -
  • Start date
  • Main Location
    City Campus

Your Course

    CIM Accredited Study Centre
Did you know? Did you know?
Did you

Know?
Our students have gained placements in leading companies such as Disney, Asda and Gratterpalm.
Entry Requirements
120 points required
UCAS Tariff Points: 120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements: GCSEs: GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs. Access to HE Diploma: Pass overall with a minimum of 120 UCAS tariff points. Scottish Awards: Minimum of 5 subjects at Grade B at Higher Level. Irish Leaving Certificate: Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2 Level 6 Entry: Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Business. Selection Criteria: We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 26 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements: GCSEs: GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs. Access to HE Diploma: Pass overall with a minimum of 120 UCAS tariff points. Scottish Awards: Minimum of 5 subjects at Grade B at Higher Level. Irish Leaving Certificate: Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2 Level 6 Entry: Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Business. Selection Criteria: We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 26 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

  • Dan Ginger

Careers

Dan Ginger
Account Manager, freuds, London

BA (Hons) Marketing & Advertising Management

Read more

“The thing that put my degree above other universities' degrees was being taught by industry professionals who were able to share their expertise and experiences of what it takes to succeed - it's that insight that's invaluable when you step into your first job and want to hit the ground running. The course significantly improved my confidence and knowledge of the industry, providing me with a great foundation to build on when working with major clients such as PepsiCo and Lexus.

MODULES & LEARNING

Introduction to Marketing Communications

Marketing Environment

Information for Marketing

Marketing Essentials

Introduction to Digital Marketing

Practical Marketing

Consumer Insight

Marketing Planning

Integrated Marketing Communications

Managing Marketing Projects

Marketing Research

Marketing for Entrepreneurs & Small Businesses

Public Relations

Sales Management

Sustainable Marketing

Marketing Consultancy Project (year-long module)

Creativity & Innovation

Digital Strategy

Strategic Marketing

Marketing Dissertation (year-long module)

Retail Marketing

Marketing Placement (sandwich degree only)

Contemporary Brand Management

Arts Marketing & Communication

Celebrity & the Media

Contemporary Consumer Culture

There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, hear guest lecturers from the world of marketing and advertising, and take a placement year within companies as diverse as Asda, Disney and Creative Race.

Our dedicated employability and placements office will support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

We also have close links with the Chartered Institute of Marketing (CIM) and upon graduation you will obtain Dual Award CIM status, which means that if you graduate with a 2:2 or higher, you will be exempt from studying the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing. You will also only need to study two of the three modules on the CIM Diploma in Professional Marketing in order to gain this qualification. During your time on the course, you can also study CIM modules through the Graduate Gateway programme.

Study abroad opportunities enable you to broaden your experience in global locations such as California, Sydney and Tokyo. At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan.
  • Neil Kelley
    Neil Kelley Neil Kelley
    Senior Lecturer

    Studying marketing at undergraduate level will enable you not only to perform the tasks expected of a contemporary marketer but also to understand the strategies and processes you will need in order to manage the development of marketing and advertising activity across any organisation.

    Neil is a Chartered Marketer and has worked across a variety of marketing roles in industry. Neil now leads the University's two undergraduate marketing courses and works closely with the Chartered Institute of Marketing as Lead Examiner.
  • BA Hons Marketing Management Neil Kelley

  • BA (Hons) Marketing Management students

    Play BA (Hons) Marketing Management students Video
FEES & FUNDING
The tuition fee for the year for students entering in 2017/18 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.
The tuition fee for the year for students entering in 2017/18 is £10500. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Facilities

  • Media Suite
    Media Suite

    The Media Suite gives you access to our TV Studio, Control Gallery, Radio Studio and Newsroom & Editing Suite in the Rose Bowl.

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

An amazing place to spend your days

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

Need more convincing?
Next Undergraduate Open Day

If you are thinking of applying to Leeds Beckett attending an Open Day is the best way to find out more about us, your course and get a feel for life on campus.

Open Day Information
  • Campus Tours
    Our Campus Tours take place on Wednesday afternoons at 13:00* throughout the academic year.
  • Online Open Days
    Join us at our Online Open Days on the first Wednesday of the month.
Order A Prospectus

To order a copy of the latest Undergraduate prospectus, please email: prospectusrequests@leedsbeckett.ac.uk

Order A Prospectus

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  • Leeds is brimming with cultural interest, a vibrant and varied nightlife and some of the best shopping in the north of England.

  • Leeds lies at the heart of the UK with excellent transport links to most major cities. It was also voted best UK University Destination and is home to 200,000 students.

  • Experience accommodation with a difference. We are proud to offer some of the best university accommodation in the UK.

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