About the Public Relations and Strategic Communication Postgraduate course
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.
The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate - information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.
You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.
You will also have the option to undertake a work placement in your second semester.
Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.
Did you know?
Mature ApplicantsOur University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.
If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.
Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
Verify your qualificationsIf you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email email@example.com.
Need to improve your English Language skills?Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.
More questions?No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.
MODULES & LEARNING
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.
Develop the core skills required to be a public relations professional, including planning, presentation and writing.
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.
Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.
This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.
The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.
Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.
Rudiger Theilmann Rudiger TheilmannSenior LecturerBefore joining Leeds Beckett’s teaching team in January 2005, Rudiger held the roles of Assistant Professor of Communications and course leader for the MA Communication Management at International University Concordia, Estonia. He uses his previous experience and his own qualification, an MA in Communications which he gained in Munich, to teach postgraduate students subjects such as corporate communications, international communication and PR and strategic communications. His research interests include public relations research and evaluation, public relations theory and intercultural communication.
See further information on financing your studies.
See further information on fees and finance on our Financing Your Studies webpage.
The Rose Bowl, City Campus
An amazing place to spend your days
It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.
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Leeds is brimming with cultural interest, a vibrant and varied nightlife and some of the best shopping in the north of England.
Leeds lies at the heart of the UK with excellent transport links to most major cities. It was also voted best UK University Destination and is home to 200,000 students.
Experience accommodation with a difference. We are proud to offer some of the best university accommodation in the UK.
Once you've decided what course to study, here is a step-by-step guide of what to do next.
Apply directly to us via our online application site *.
* Exceptions to this are:
- Teacher Training (PGCE & EYTS)
- PG Dip Legal Practice PG Dip Law
- Chartered Institute of PR (CIPR): Advanced Certificate & Advanced Diploma
- MA Social Work
- MA Art Psychotherapy
- PGCert/PGDip/MA Play Therapy
4YOUR OFFERReceive your offer - remember, the sooner you apply the sooner an offer can be made. Please note that certain courses do have set application deadlines so you should check before applying. Some courses may require you to attend an interview or submit a portfolio before an offer can be made.
5SEND US YOUR RESULTSIf we make you a conditional offer, send us your results as soon as you have these so we can confirm your place.
6ACCOMMODATIONApply for our university accommodation if you need it.
7INTERNATIONAL STUDENTSCheck visa regulations and apply for your CAS number if necessary.
8FEES & FUNDINGDiscover more about your funding options and set up your fee payments.
9ONLINE REGISTRATION & ENROLMENTReceive your online registration and enrolment information.
10WELCOME WEEKAttend Welcome Week and begin your course.