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Public Relations with Journalism
Undergraduate course
BA (Hons)

Public Relations with Journalism

Overview

Gain an insight into the fast-paced worlds of both PR and journalism and learn how skills in these areas can overlap to offer a range of exciting career opportunities. This course is recognised by both the Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR), ensuring that your learning will meet the standards expected in this fast-paced industry.

On this course, you will experience the exhilarating world of reporting ? from sourcing and editing news stories to working on rolling news items under the pressure of strict deadlines. You will learn how to write for print, broadcast and online media, changing your style from impartial to persuasive. You will also develop expertise in crisis and reputation management and in organising media campaigns.

Our public relations courses achieved a 95 per cent overall satisfaction rating from students in the 2016 National Student Survey.

Your future career is hugely important, that's why employability and work-related learning is embedded throughout our course. You will have the opportunity to engage with professionals from a host of organisations - these may include BBC, Glaxo Smith Kline, Disney, John Lewis, Nike, Warner Brothers and ITN, Sky, Yorkshire Post Newspapers, the Guardian, and the Independent. Our close links with industry offer a variety of long and short placement opportunities in PR and journalism. If you choose to study this course over four years, you can work for one year in the industry.

You will have the opportunity to learn from individuals at the top of their industry through our guest lecture series. Past speakers include Kitty McGee who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, the past Chair and President of the Academy of Marketing, Russell Craig Senior Director of Media and Community Relations at Asda and the Editor of Cosmopolitan magazine.

Our dedicated employability and placements office will support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

You will also take part in a number of simulated news events and work with clients on live briefs gaining a real feel of this dynamic media environment. As well as the opportunity to work with a variety of employers, you will also access our purpose-built facilities, which include ICT suites, a news and simulated press room, TV and radio studios.

Course Features

  • Professional accreditations
  • Placements
  • Part-time study available
  • Specialist facilities
  • Real-life projects
  • Study abroad option
  • Expert careers service
  • 24/7 Library
  • University accommodation
  • TEF Silver Award

Entry Requirements

96
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 96 points required. (Minimum 64 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language Grade B or above and GCSE Maths Grade C or above (Grade 6 and Grade 4 respectively, for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 3 are accepted in place of GCSE Grade B English Language. Key Skills/Functional Skills Level 2 and the Certificate in Adult Numeracy are accepted in place of GCSE Grade C Maths.
Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Public Relations or Communications.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 24 Points
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:96 points required. (Minimum 64 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language Grade B or above and GCSE Maths Grade C or above (Grade 6 and Grade 4 respectively, for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 3 are accepted in place of GCSE Grade B English Language. Key Skills/Functional Skills Level 2 and the Certificate in Adult Numeracy are accepted in place of GCSE Grade C Maths.
Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Public Relations or Communications.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 24 Points
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Nina Hands and Jasmine Headley

Careers

Nina Hands and Jasmine Headley
Co-Directors Content Soup PR agency

BA (Hons) Public Relations

“We gained so much experience from our placements. They allowed us to learn from the best people in the industry and exposed us to the real world of PR. Our placement experience was the main thing potential employers were interested in when we went for interviews after University, and it gave us the skills to hit the ground running in our first jobs.

Modules & learning

Download Course Spec Download
Communications Ethics & Regulation

Reporting 1 for Public Relations

Writing for Communication

Contemporary PR Skills

PR Trends

Journalism Practice & Principles

Reporting 2 for Public Relations

Futures: The Evolution of the Media

Communication Campaigns - Strategy & Tactics

Digital Media & Communication

Internal Communications & Employee Engagement: Portfolio 2

Managing Resources for PR & Communication

Corporate Communications: Communication Audit

Issues & Crisis Management

PR Dissertation / Research Project / Journalism Project

Celebrity & the Media

Photographic Journalism

Work Placement

Media & Entertainment Law

Newsdays 2 (Magazine)

Sports Journalism

Political Communication & Public Affairs

Annisa Suliman
Course Director

Annisa has over 20 years’ experience as a media professional and teaches public relations and journalism at an undergraduate and postgraduate level. She is currently studying for her PhD focusing on readers’ letters and participation in the production of 19th century magazines.


 
If you are a great communicator, curious about the world, media savvy and have a passion for meeting people, then join us on BA (Hons) Public Relations. Our graduates are highly prized in an industry that is fast-paced, exciting and creative.
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Fees & funding

Fees for this course are not yet confirmed.
Fees for this course are not yet confirmed.

Facilities

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Media Suite
    Media Suite

    The Media Suite gives you access to our TV Studio, Control Gallery, Radio Studio and Newsroom & Editing Suite in the Rose Bowl.

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Map

The Rose Bowl, City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

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Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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