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Public Relations
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BA (Hons)
Public Relations

Undergraduate course
Marketing, PR & Journalism

Discover the wider role of communications from copywriting and media relations to social media, to thrive in PR and communications

  • Attendance
  • Duration
    3 Years
  • Start date
  • Main Location
    The Rose Bowl, City Campus

Your Course

Did you know? Did you know?
Did you

Know?
Our University enjoys an international reputation as a leading centre for public relations education.
Entry Requirements
120 points required
UCAS Tariff Points: 120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:

GCSEs: GCSE English Language Grade B or above and GCSE Maths Grade C or above (Grade 6 and Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 2 and the Certificate in Adult Numeracy are accepted in place of GCSE Grade C Maths. Key Skills/Functional Skills Level 3 are accepted in place of GCSE Grade B English.

Access to HE Diploma: Pass overall with a minimum of 120 UCAS tariff points.

Scottish Awards: Minimum of 5 subjects at Grade B at Higher Level.

Irish Leaving Certificate: Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2

Level 6 Entry: Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Public Relations or Communications.

Selection Criteria: We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate: 26 Points
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:120 points required. (Minimum 80 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:

GCSEs: GCSE English Language Grade B or above and GCSE Maths Grade C or above (Grade 6 and Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 2 and the Certificate in Adult Numeracy are accepted in place of GCSE Grade C Maths. Key Skills/Functional Skills Level 3 are accepted in place of GCSE Grade B English.

Access to HE Diploma: Pass overall with a minimum of 120 UCAS tariff points.

Scottish Awards: Minimum of 5 subjects at Grade B at Higher Level.

Irish Leaving Certificate: Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2

Level 6 Entry: Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Public Relations or Communications.

Selection Criteria: We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate: 26 Points
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

  • Nina Hands and Jasmine Headley

Careers

Nina Hands and Jasmine Headley
Co-Directors, Content Soup PR agency

BA (Hons) Public Relations

Read more

“We gained so much experience from our placements. They allowed us to learn from the best people in the industry and exposed us to the real world of PR. Our placement experience was the main thing potential employers were interested in when we went for interviews after University, and it gave us the skills to hit the ground running in our first jobs.

MODULES & LEARNING

Writing for Communication

PR Trends

Foundation for Marketing

Contemporary PR Skills: Portfolio 1

PR & the Media Environment

Global Business Environment

Communication Campaigns - Strategy & Tactics

Digital Media & Communication: Portfolio 2

Internal Communications & Employee Engagement

Managing Resources for PR & Marketing

Marketing Communications

Social Psychology of Communication

Corporate Communications: Communication Audit

Issues & Crisis Management

PR Dissertation / Research Project

PR Management & Consultancy: Portfolio 3

Arts Marketing

Work Placement

Celebrity & the Media

Political Communication & Public Affairs

Contemporary Brand Management

Media & Entertainment Law

Our annual guest lecture programme contributes to a variety of events and activities that bring you into contact with employers. You will be encouraged to do a 48 week paid work placement to raise your profile and enhance your CV, as well as undertake short term placements throughout your degree. Previous students have done work experience with Disney, Warner Bros, Glaxo Smith Kline and the NHS. Employers and alumni also sponsor prizes, including the £1,000 Claire Mascall Award, the Grayling Competitive Pitch and the Umph Social Media Prize. Our close links with high profile practitioners, including the Director of Communications at Leeds Hospital Trust, the Head of Social Media Communications at Asda and directors of regional PR agencies, help keep the course contemporary and highly focussed on practice and employability. Many students write for Behind the Spin, the UK's premier online magazine for PR students, whose editor is a senior lecturer in our experienced team of PR lecturers. We're dedicated to supporting your professional development - that's why, in addition to the annual CIPR guest lecture series, we offer our own University guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here.
  •  Lucy Laville
    Lucy Laville Lucy Laville
    Senior Lecturer
    Lucy has more than 15 years' experience working in public relations, including for American Airlines, KPMG, national charities and award winning agencies. She continues to work with industry to provide students with a great programme of guest lecturers who contribute by offering placements and in some cases, employment. Lucy contributes to text books on Public Relations including her own book 'Developing your PR Skills' which featured in the Sunday Times Creating Success series.
  • BA (Hons) Public Relations

FEES & FUNDING
The tuition fee for the year for students entering in 2017/18 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.
The tuition fee for the year for students entering in 2017/18 is £10500. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Facilities

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

  • Library
    Library

    Our Library is one of the only university libraries in the UK open 24/7 every day of the year. However you like to study, our Library has you covered with group study, silent study, extensive e-learning resources and PC suites.

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

The Rose Bowl, City Campus

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An amazing place to spend your days

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

Need more convincing?
Next Undergraduate Open Day

If you are thinking of applying to Leeds Beckett attending an Open Day is the best way to find out more about us, your course and get a feel for life on campus.

Open Day Information
  • Campus Tours
    Our Campus Tours take place on Wednesday afternoons at 13:00* throughout the academic year.
  • Online Open Days
    Join us at our Online Open Days on the first Wednesday of the month.
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