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Public Relations and Brand Communication
Undergraduate course
BA (Hons)

Public Relations and Brand Communication

International Scholarships available

Overview

Join one of the most established PR degree programmes in Europe and gain the expertise required for a successful career in this fast-moving field. You will study the wider role of communications, from developing and implementing social media campaigns to the impact of marketing, media relations and internal communications. As well as learning how to build and manage relationships between companies and their customers, you will refine your skills so you can create effective content for a variety of audiences. You will also develop your presentation skills by pitching for live consultancy projects.

Our public relations courses achieved a 95 per cent overall satisfaction rating from students in the 2016 National Student Survey.

Our annual guest lecture programme contributes to a variety of events and activities that bring you into contact with employers. You will be encouraged to do a 48 week paid work placement to raise your profile and enhance your CV, as well as undertake short term placements throughout your degree. Previous students have done work experience with Disney, Warner Bros, Glaxo Smith Kline and the NHS. Employers and alumni also sponsor prizes, including the #1,000 Claire Mascall Award, the Grayling Competitive Pitch and the Umph Social Media Prize.

Our close links with high profile practitioners, including the Director of Communications at Leeds Hospital Trust, the Head of Social Media Communications at Asda and directors of regional PR agencies, help keep the course contemporary and highly focussed on practice and employability.

Many students write for Behind the Spin, the UK's premier online magazine for PR students, whose editor is a senior lecturer in our experienced team of PR lecturers.

We're dedicated to supporting your professional development - that's why, in addition to the annual CIPR guest lecture series, we offer our own University guest lecture programme. Past speakers include Kitty McGee who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, the past Chair and President of the Academy of Marketing, Russell Craig Senior Director of Media and Community Relations at Asda and the Editor of Cosmopolitan magazine. To see our full programme and to register for a lecture click here.

Course Features

  • Professional accreditations
  • Part-time study available
  • Real-life projects
  • Expert careers service
  • University accommodation
  • Placements
  • Sandwich year
  • Study abroad option
  • 24/7 Library
  • TEF Silver Award
Play BA (Hons) Public Relations Video
BA (Hons) Public Relations

Entry Requirements

112
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language Grade B or above and GCSE Maths Grade C or above (Grade 6 and Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 2 and the Certificate in Adult Numeracy are accepted in place of GCSE Grade C Maths.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Public Relations or Communications.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 25 Points
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language Grade B or above and GCSE Maths Grade C or above (Grade 6 and Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 2 and the Certificate in Adult Numeracy are accepted in place of GCSE Grade C Maths.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Public Relations or Communications.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
International Baccalaureate: 25 Points
English Language Requirement: IELTS 6.5 with no skills below 6.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Nina Hands and Jasmine Headley

Careers

Nina Hands and Jasmine Headley
Co-Directors Content Soup PR agency

BA (Hons) Public Relations

“We gained so much experience from our placements. They allowed us to learn from the best people in the industry and exposed us to the real world of PR. Our placement experience was the main thing potential employers were interested in when we went for interviews after University, and it gave us the skills to hit the ground running in our first jobs.

Teaching and learning

Develop the knowledge, skills and creativity to pursue a career in PR. You will use your practical skills to create persuasive communications, campaigns and strategies.
Download Course Spec Download
Core Modules
PR & Brand Communication Toolkit

Marketing & the Business Environment

Introduction to Public Relations & Brand Communication

PR & Current Affairs

Managing Communication for Employee Engagement

Personal Branding & Communication Skills

Core Modules
PR Research 2: Public Opinion & Analytics

Global Communication Project

Persuasive Cultures: New Thinking in PR & Brand Communication

PR Research 1: Research Design & Insights

Digital Engagement 1: Cross-Platform Storytelling

Strategic Brand Communication

Digital Engagement 2: Magnetic Content

Option modules may include:
Fashion PR

Health Communication

International & Intercultural Public Relations

Sports Media Relations

Core Modules
Consultancy Project 2: Pitching & Professional Practice

Consultancy Project 1: Research & Professional Practice

Dissertation or Dissertation Project

Issues Management & Crisis Communication

Option modules may include:
Sports Journalism

Arts & Entertainment Marketing

Political Communication & Public Affairs

Work Placement

Magazine Production

Celebrity & Media

Fashion Journalism

Entrepreneurial Journalism

Stakeholders, Sustainability & Social Responsibility

Photographic Journalism

Public Discourse & Popular Culture

Annisa Suliman
Annisa Suliman
Course Director

Annisa has over 20 years’ experience as a media professional and teaches public relations and journalism at an undergraduate and postgraduate level. She is currently studying for her PhD focusing on readers’ letters and participation in the production of 19th century magazines.


 
If you are a great communicator, curious about the world, media savvy and have a passion for meeting people, then join us on BA (Hons) Public Relations. Our graduates are highly prized in an industry that is fast-paced, exciting and creative.
Play BA (Hons) Public Relations Video
BA (Hons) Public Relations

Fees & funding

The tuition fee for the year for students entering in 2018/19 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Access to the media suite featuring TV and radio studios, a control gallery, a newsroom and an editing suite to help you develop your professional-level technical knowledge and skills.
  • Access to the Hydra Suite, an on-campus system that will help you to develop effective leadership and group participant skills. We are the only business school in the world with this facility.

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Membership fee for the Chartered Institute of Public Relations (CIPR)
    (Approximately £35).

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

The tuition fee for the year for students entering in 2018/19 is £12000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Access to the media suite featuring TV and radio studios, a control gallery, a newsroom and an editing suite to help you develop your professional-level technical knowledge and skills.
  • Access to the Hydra Suite, an on-campus system that will help you to develop effective leadership and group participant skills. We are the only business school in the world with this facility.

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Membership fee for the Chartered Institute of Public Relations (CIPR)
    (Approximately £35).

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Facilities

  • Media Suite
    Media Suite

    The Media Suite gives you access to our TV Studio, Control Gallery, Radio Studio and Newsroom & Editing Suite in the Rose Bowl.

  • The Rose Bowl
    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Location

The Rose Bowl, City Campus

The Rose Bowl, City Campus

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

View in Google Maps

Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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