[Skip to content]
To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video
Responsible Tourism Management
Postgraduate course
PG Dip

Responsible Tourism Management

UK Centre of Excellence for Tourism.
International Scholarships available


Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. This course helps meet the resulting demand for managers with the ability to implement responsible tourism strategies within marketing, operations and product development.

You will explore domestic and international tourism and you will understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism policies and practices.

This is the only responsible tourism course in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.


This course is primarily delivered distance learning with some face-to-face teaching. The incorporation of distance learning is to enable you to continue working whilst undertaking the Postgraduate Diploma.

While most modules are delivered in a distance learning format, they do incorporate an optional weekend of traditional face-to-face contact. Although these teaching weekends are optional, we strongly recommend attending them if at all possible because of the obvious benefits you will receive.

For each distance learning module you will be sent an up-to-date manual of 150 to 200 pages which includes readings, tasks and links to further material.


A blend of assessment methods are used to practice and further develop your professional skills. Individual and small group assignments will be undertaken and performance evaluated through oral presentations, reports and essays.

Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.
To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

Visit our Distance Learning Website

Accredited by UNWTO and an ITT recognised university:

QS five star rating:

Transforming tourism: "Tourism is a way of re-creating memories, re-imagining history and constructing our present." - Professor Dorina Maria Buda - School of Events, Tourism & Hospitality Management
Play Postgraduate Study - Invest in yourself Video
Postgraduate Study - Invest in yourself


Entry Requirements


Applicants should have at least a second class honours degree and a year's work experience in a relevant field including Travel, Tourism, Hospitality, Business, Economics, Marketing, Environmental Management, Ecology, Development, Cultural Heritage Management, Project Management or Planning. Applicants who do not meet the academic entry requirements will be expected to have equivalent experience and training from a relevant work environment. All applications should be supported by a reference, either academic or professional; a template can be accessed at this link. All applicants should satisfy our University English language requirements, please access further details at this link.
IELTS 6.0 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu. If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website. Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.


Jo Hendrickx


Jo Hendrickx
Sustainable Destinations Manager Thomas Cook UK and Ireland

MSc Responsible Tourism Management

“Studying and working full-time can be challenging, but I found that you get out what you put in. The networking opportunities Leeds Beckett provided had a big impact on my career allowing me to undertake new projects and helping me achieve a job promotion.

Teaching and learning

If you are starting this course in September 2018, you will complete the first four core modules listed below, plus Tourism Destination Management: Planning & Policy (and Responsible Tourism Theory & Practice for distance learners). If you choose to join us as a full-time learner in September 2019, you will study the first four core modules, plus Destination Management: Roles & Responsibilities (Destinations) and Ethical Tourism Business Management. If you join us as distance learner in September 2019, you will start the course with an optional module of either Responsible Tourism Theory & Practice or Ethical Tourism Business Management and will then study the first four core modules plus Destination Management: Roles & Responsibilities (Destinations).

Distance Learning - overall workload

If you choose to study this course by distance learning, as a guideline you will need to allocate around 10 hours per week to complete each module plus a further five hours for additional reading and assignments. These 10 hours of teaching and learning will be delivered using a range of interactive resources, this typically includes audio and video content, group discussions, reflective exercises, quizzes, online reading and much more. All these resources are delivered through our Virtual Learning Environment and can be accessed at a time and place that suits you.

Develop a critical understanding of the theoretical concepts and practical strategies that can be used to harness tourism and drive local economic development, community empowerment and poverty reduction.

Gain an understanding of marketing management principles and processes, and learn to apply them to the tourism industry in order to encourage sustainable production and responsible consumption.

This module focuses on the relationship between tourism and natural resources. You will develop analytical skills and strategies for the effective management of visitors to natural and rural areas, and for minimising the environmental impacts of tourism businesses.

Explore the relationships between host communities, their unique cultures and heritage, and the tourists who visit these destinations. You will gain an understanding of how people make and experience places, and how these places and their heritage assets can be responsibly managed.

This module focuses on the strategies available for the management of a destination, including evaluating the role of public sector agencies and local communities in managing tourism and exploring how the public and private sector stakeholders can work together with civil society to achieve the objectives of responsible tourism management.

This module introduces the concept of responsible tourism and ensures that all students have a common knowledge base about tourism assets and the tourism industry.

Gain an understanding of the key concepts of destination management and begin to identify, evaluate and apply practical and theoretical strategies for the responsible management of destinations.

Gain an overview of the skills and expertise required to manage a successful ethical tourism enterprise. You will study the complexities of business management and be prepared for the commercial realities of the private, public or third sectors.

Gain an overview of the skills and expertise required to manage a successful ethical tourism enterprise. You will study the complexities of business management and be prepared for the commercial realities of the private, public or third sectors.

Developments in information communication technologies are causing seismic changes in how consumers behave in the marketplace. You will be introduced to a range of online platforms, tools and techniques that enable marketers to interact and engage with the consumer in the global marketplace. You will also have the opportunity to gain hands-on experience of planning, executing, and monitoring small-scale online campaigns.

Gain an overview of the skills and expertise required to manage a successful ethical tourism enterprise. You will study the complexities of business management and be prepared for the commercial realities of the private, public or third sectors.

This module introduces the concept of responsible tourism and ensures that all students have a common knowledge base about tourism assets and the tourism industry.

Dr Davina Stanford
Dr Davina Stanford
Course Director
Before joining our University, Davina worked for a tourism consultancy focussing on best practice in destination management. Her experience is broad and she has worked for a range of clients including local authorities, regional, national and international agencies, small businesses and local community groups. Davina studied her PhD in New Zealand and her current interests include responsible tourist behaviour and destination management.
The most exciting part of my job is working with students to help them improve what they do. Most of our students are already very knowledgeable and experienced – we can refine that experience and give them the tools they need to critically analyse responsible tourism.
Play Postgraduate Study - Invest in yourself Video
Postgraduate Study - Invest in yourself


Fees & funding

Fees for this course are not yet confirmed. See further information on financing your studies.
Fees for this course are not yet confirmed. See further information on fees and finance on our Financing Your Studies webpage.


  • Library and online resources
    Library and online resources

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Headingley Campus
    Headingley Campus

    Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

  • Dedicated Support Team
    Dedicated Support Team

    Just because you aren't learning on campus doesn't mean you'll have to cope on your own - you'll have the support of a personal tutor along with the University's Student Hub and Wellbeing Centre. They are on hand to offer you advice about everything from academic issues to stress and anxiety.

  • Virtual Learning Environment
    Virtual Learning Environment

    The VLE gives you access to course materials such as videos, e-books and other documents. You also use it to submit your assignments and to receive feedback.


Home to our first-rate sporting facilities – Headingley Campus has a rich and diverse history having played to visitors such as Winston Churchill and Oscar Wilde. Set in 100 acres of parkland, with easy access to Leeds city centre, many of our buildings look out onto our grassy acre – a perfect place for hanging out, playing games and catching up with friends on long summer days. Headingley Campus has modern sport science laboratories, animation and music studios and the latest computing labs, as well as one of our libraries, open 24 hours a day, seven days a week, 365 days a year. It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

View in Google Maps

Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

Open Days & Virtual Events Arrow Right Icon Explore Leeds Arrow Right Icon Accommodation Arrow Right Icon

Back to Top Button
Back to Top Button