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Sport Business Management
Undergraduate course
BA (Hons)

Sport Business Management

This course is also available with an integrated foundation year. Apply using UCAS code N299. Find out more here
International Scholarships available

Overview

Blend your passion for sport with business management expertise and real-world leadership skills. You will examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport.

You will learn about the increasing professionalisation of sport, investigate the requirements of governance and explore how the changing needs of the consumer have transformed it into one of the most lucrative industries in the world. Millions of pounds are spent each year on broadcasting rights, licensing and merchandising and this course has been designed so you can seize these new and exciting opportunities

Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.
We work closely with organisations such as Leeds City Council, Leeds Rhinos and the Rugby Football League who have offered full-time employment to many of our students following their work placements. There are also opportunities to volunteer at major global sporting events - previous events have included the Commonwealth Games, the Olympics and the Paralympics.

You'll have the chance to travel and study abroad through our exchange programme with partner universities in Australia, America, Canada and Europe.

Each year we host an employability fair where you will be able to speak directly with employers from major leading organisations from the world of sports business. It is a chance to get your foot in the door early and know about all the job opportunities available whether it is for your placement or after you leave university.

Along with the employability fair, we also hold regular career sessions providing you with support with developing your CV, writing cover letters to employers and interview practice and those all important essential tips to get you ahead in the job market.

We believe it is of paramount importance to continually communicate and motivate our students. With this in mind we use various types of social and interactive online media to encourage you to actively engage and focus on your studies by using Facebook, podcasts, video streaming and e-portfolios.

SPORT VOLUNTEERING OPPORTUNITIES

We offer a sport volunteering programme for anyone with an interest in sport. We have numerous opportunities with organisations such as West Yorkshire Sport, Kirklees Active Leisure, the Rugby Football League, Leeds City Council and Camp Leaders USA. If you want to stay ahead of the game and have a competitive advantage in the job market, then sport volunteering is an ideal way to gain extra knowledge and skills on top of your degree. Volunteering is a huge advantage if you want to pursue a career in the sports industry - and it will look great on your CV!

SPORT AND ACTIVE LIFESTYLES

We're passionate about sport and at Leeds Beckett University there's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including the Carnegie Sports Scholarship Scheme - take a look at the Sport & Active Lifestyles website.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

Visit our Distance Learning Website

Course Features

  • Placements
  • Real-life projects
  • Study abroad option
  • Expert careers service
  • 24/7 Library
  • University accommodation
  • TEF Silver Award
Play BA (Hons) Sport Business Management - Daniel Cooper, Jake Oxby & Joe Tudor, Students Video
BA (Hons) Sport Business Management - Daniel Cooper, Jake Oxby & Joe Tudor, Students
Play Life in Leeds Video
Life in Leeds
 

Entry Requirements

112
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).

Additional Requirements


GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2. If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria:
Due to the popularity of this course, we may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements. inal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others. K is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.
Enhanced Criminal History Checks:
Satisfactory enhanced criminal history checks will be required by all applicants prior to acceptance on the course. For further information on DBS checks, click here. The DBS in the UK is currently not able to conduct overseas criminal record checks. International applicants, those without British Citizenship and British Citizens with a significant period of overseas residency therefore require a criminal records check or certificate of good conduct from their home/overseas country prior to entry on to the course. A UK DBS check will be required after enrolment.

International Baccalaureate

25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu. If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website. Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).

Additional Requirements


GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2. If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Selection Criteria:
Due to the popularity of this course, we may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements. inal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others. K is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.
Enhanced Criminal History Checks:
Satisfactory enhanced criminal history checks will be required by all applicants prior to acceptance on the course. For further information on DBS checks, click here. The DBS in the UK is currently not able to conduct overseas criminal record checks. International applicants, those without British Citizenship and British Citizens with a significant period of overseas residency therefore require a criminal records check or certificate of good conduct from their home/overseas country prior to entry on to the course. A UK DBS check will be required after enrolment.

International Baccalaureate

25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.
More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Sport Business Management

Careers

Teaching and learning

Learn how to apply business and management principles to the sports business industry. The course will allow you to study the business of sport with a broad, analytical and multidisciplinary approach, and provides you with the opportunity to develop your professional career in this area.

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.

Gain an understanding of the sports business landscape and environment and the impact of external political, economic and social factors upon it. You will study the sports consumer and the core aspects of business, marketing and finance in a sport context. If you are starting this course in September 2018, you will complete the first five modules listed below, plus Enterprise & Research. If you choose to join us in September 2019, you will study the first five modules, plus Personal, Professional & Academic Development (PPAD).
Overall workload
Clock icon
288 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
912 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
12%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
27%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
61%
Core Modules

Gain a broad understanding of the main business concepts involved in managing sport organisations across the three main sectors: public, private and voluntary sectors. You will study the business landscape of sport, its growth, issues, challenges and how it has developed commercially. This module will also introduce you to a number of contemporary issues such as corruption scandals in sport, equality and diversity and the globalisation of sport.

Understand sport consumers in a variety of global contexts both. You will be introduced to the challenges sport marketers face when examining the sociological, psychological and situational factors that impact the sport consumer decision making process from an `active? and `passive? participant. You will explore diverse customer segments and the role of relationship management to ensure sport organisations can attract, engage and build loyalty to impact future consumption.

Sport is one of society's major economic activities and knowledge of the role marketing plays in the sport business landscape has emerged as a valuable asset. On this module you will develop an understanding of the unique nature and application of sport marketing principles and processes to the sports industry, as it becomes ever an integral element in the landscape of sport business.

Develop the skills, knowledge, tools and techniques to effectively engage with the latest business innovations and new emerging technologies to create competitive advantage for sport organisations. You will will learn the foundation principles of digital marketing and recognise the key differences between traditional sport marketing and digital sport marketing.

There is a clear need for sport business managers to have financial awareness and the skill set to analyse and interpret financial statements to inform evidenced-based decision making. This module will provide you with an applied knowledge and understanding of financial management principles in relation to the global sports industry.

Understand the fundamentals of enterprise and research skills. You will be introduced to key researchers and the role research plays in informing business decision making and development. You will benefit from hands-on experience of collecting and analysing data related to real world sports businesses.

Personal, Professional & Academic Development (PPAD) (students starting in Sept 2019)

You will advance your expertise in the core concepts of sport business, and begin to apply these to a wider range of real-world contexts. You will also study how to conduct research and how to use research tools to solve relevant problems.
Overall workload
Clock icon
276 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
804 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Clock icon
120 hours Placements Some modules will give you the opportunity to undertake a work placement. These hours will be spent working in industry, gaining practical knowledge and professional skills that can be valuable to employers.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
8%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
8%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
84%
Core Modules

This module will give you the opportunity to enhance your current and future development and employment prospects through an in-depth analysis of your current abilities. You will map these against your personal, academic and career aspirations to develop your professional reflective and reflexive skills and establish a series of on-going actions to positively impact upon your future performance.

Study the fundamentals of strategic management within the sport business industry. You will focus on a variety of environmental analysis and management models, which aid businesses in developing a greater understanding of their operations and strategic direction including the measuring, monitoring and evaluation of this data to ensure long-term success. You will learn about scenario planning and the importance of change.

Gain a holistic, contextualised and integrated approach to the management of people in sports organisations and apply your learning to real-life scenarios. You will learn about aspects of human resource management processes, recognising the need to manage and work with people equitably from both a legal and moral perspective, and you will apply leadership styles and theories to real-life scenarios.

Advance your skills in research and analysis to develop bespoke and creative research project delivering business or academic insight. You will gain the knowledge necessary to devise and conduct research that underpins and informs business decision making and strategies.

Develop the applied knowledge of how economic principles apply to the sport industry through analysis of current contemporary issues such as athletes' salaries, valuating professional athletes and impacts of mega events.

Option modules may include:
Business Enterprise Planning

Events & Facility Management

Soccer & Society

Sport Sponsorship

Marketing Communications

Sport Broadcasting

Study the globalisation of sport business, branding, business analytics and governance. You will also develop an extended, independent live project to apply the key concepts you have learned throughout your course.
Overall workload
Clock icon
198 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
1002 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
20%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
80%
Core Modules

Learn to utilise business intelligence in evidence-based decision-making to create competitive advantage. You will analyse big data on customers, participants, fans, spectators and viewers and you will understand how to identify methods to improve efficiency and financial performance.

Examine contemporary issues in sport governance across a variety of sport business contexts. Your studies will take a multidisciplinary approach, drawing on policy, law, sociology and relevant research, beginning with theories and models of governance. You will look at good governance in a range of business contexts and at regulatory oversight of governance in sport business, using appropriate cases or examples of good governance and failures as learning tools. You will critically examine areas such as corruption in sport, whistleblowing, international anti-doping governance.

Develop a deep understanding of how sport has become a global phenomenon. You will draw upon your existing knowledge and skills to unpick the historical, geopolitical, economic, technological, media, and ideological drivers to sport globalisation. You will learn how to make informed decisions when developing global strategies within sport business.

Major Independent Study

Option modules may include:
Sport Branding

Sport Events Management

Sport & Leisure Identities

Strategic Marketing

Digital Media for International Marketing

Work Placement (Sandwich degree only)

Nicola McCullough
Nicola McCullough
Course Director
Nicola has several years' experience within the global events industry and continues to work in the Middle East and North Africa region to deliver CPD to future event managers of mega sports events in such emerging markets. She brings a wealth of expertise to her teaching and has been imparting such knowledge for nearly 10 years at the University. She published a book in 2014 on the sports events industry with colleagues from UKCEM entitled, 'Sports Events, Society and Culture'.
Play BA (Hons) Sport Business Management - Daniel Cooper, Jake Oxby & Joe Tudor, Students Video
BA (Hons) Sport Business Management - Daniel Cooper, Jake Oxby & Joe Tudor, Students
Play Life in Leeds Video
Life in Leeds
 

Fees & funding

The fee for the foundation year for students entering in 2018/19 is £8250. The fee for subsequent years will be £9250. You will normally spend a whole year in placement. For this year you will be given a full tuition fee waiver. See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of sports facilities and equipment linked to your studies

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Placement travel costs
    (Amount dependent on location)
  • Course branded sportswear
    (Branded sportswear is available to buy, but it is not compulsory. Prices start at £10, with a complete kit bundle costing £135)
  • Various coaching qualifications as well as gym and personal trainer awards are available

    (Cost will depend on the course chosen)

  • Sport volunteering opportunities

    (Cost will depend on location)

  • Sports membership
    (Access to sport and fitness facilities, including a wide range of fitness classes. Active Beckett PLUS membership costs £90 per year. Other levels of membership are also available)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs);student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Fees for this course are not yet confirmed. You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2625. See further information on fees and finance on our Financing Your Studies webpage.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of sports facilities and equipment linked to your studies

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Placement travel costs
    (Amount dependent on location)
  • Course branded sportswear
    (Branded sportswear is available to buy, but it is not compulsory. Prices start at £10, with a complete kit bundle costing £135)
  • Various coaching qualifications as well as gym and personal trainer awards are available

    (Cost will depend on the course chosen)

  • Sport volunteering opportunities

    (Cost will depend on location)

  • Sports membership
    (Access to sport and fitness facilities, including a wide range of fitness classes. Active Beckett PLUS membership costs £90 per year. Other levels of membership are also available)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs);student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Facilities

  • Library and online resources
    Library and online resources

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Sports Facilities
    Sports Facilities

    "I've been coming here to train since 2004 and the facilities are great." - Jessica Ennis, Olympic Gold Medallist

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Location

Headingley Campus

Headingley Campus

Home to our first-rate sporting facilities – Headingley Campus has a rich and diverse history having played to visitors such as Winston Churchill and Oscar Wilde. Set in 100 acres of parkland, with easy access to Leeds city centre, many of our buildings look out onto our grassy acre – a perfect place for hanging out, playing games and catching up with friends on long summer days. Headingley Campus has modern sport science laboratories, animation and music studios and the latest computing labs, as well as one of our libraries, open 24 hours a day, seven days a week, 365 days a year.

View in Google Maps

Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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