Postgraduate course

Sport Business

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Application Information  Application Information 

Course Details
Course Benefits
Distance Learning

Sport is now big business - changing lives, shaping communities and impacting on economies all over the world.

You could already be working in sport and looking to progress to a more senior management role, or it could be you are motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe.

We will help you gain an understanding of the industry and the business principles that underpin it, helping you turn your passion into a rewarding career.

You will have the opportunity to gain real-world experience by working with industry partners in the Enterprise, Entrepreneurship & Sport module. This includes working on projects with key University partners such as Leeds Rhinos, Yorkshire Carnegie, Bradford Bulls and Kirklees Active Leisure. Guest lectures will bring you into contact with cutting-edge practitioners and professionals in the sports industry, inspiring your learning, enhancing your networks and boosting your career prospects. The Professional Practice in Sport Business option module will provide you with the opportunity to gain further industry experience.

Sport & Active Lifestyles
At Leeds Beckett we're passionate about sport. There's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website.

Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the Carnegie School of Sport Website

This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.

Our University has outstanding sports facilities at both the Headingley Campus and the world famous Headingley Carnegie Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing you with outstanding opportunities.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

To study this course, you will require broadband internet connection with a speed of 2mbps and working speakers. You will need Windows 7 / Mac OSX 10.8 or above and have access to Chrome v63 or higher (recommended), Edge v42+, Firefox v57+ or Safari v6+. Java and Adobe Acrobat Reader will need to be enabled and you will need a minimum screen resolution of 1024 x 768.

Visit our distance learning guide for a complete list of technical requirements.

Visit our Distance Learning Website

Carnegie School of Sport Heritage Video

Carnegie School of Sport building update

Carnegie School of Sport Employability Advancement Day

Kevin Sinfield graduates from Leeds Beckett

Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link.

SELECTION CRITERIA:

We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

IELTS:

IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

Mature Applicants:

Our University welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..

All applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, for example we accept some Functional Skills Tests.

Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link.

SELECTION CRITERIA:

IELTS:

IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

ADDITIONAL ENTRY REQUIREMENTS:

Verify your qualifications

If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.

Need to improve your English Language skills?

Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.

Careers

Graduate Story
Job Prospects
Careers Advice

Michelle Allen

Air Team Pacer Nike

MA Sport Business

“My studies developed the business and communications skills I use every day in my job. The collaboration between the course tutors and the company was one of the biggest benefits: I was offered a placement within Nike's sales department, which led to me landing my first job - I've always dreamed of working at a global sports company that's constantly innovating.

This course will prepare you for a variety of rewarding careers in the sports industry, including sport marketing and PR, management opportunities in professional sports clubs, facilities, health and fitness clubs, national and international governing bodies, charities and foundations. Our graduates have gone on to work for Nike, the Indian Premier League, the Rugby Football League and in academia. You will also have the skills and confidence to develop your own business ideas.

Stadium Facilities Manager
Sports Retail Account Manager
Commercial Director
Sport Development Manager

Our dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit our Careers Site

Distance Learning - overall workload

If you choose to study this course by distance learning, as a guideline you will need to allocate around 10 hours per week to complete each module plus a further five hours for additional reading and assignments. These 10 hours of teaching and learning will be delivered using a range of interactive resources, this typically includes audio and video content, group discussions, reflective exercises, quizzes, online reading and much more. All these resources are delivered through our Virtual Learning Environment and can be accessed at a time and place that suits you.

You will experience a blended approach to teaching and learning - this is a mix of face-to-face, on campus and remote teaching and learning. The learning content you receive will be as planned for the academic year 2020/2021 before the Covid-19 outbreak. To find out more about teaching on your course visit the Carnegie School of Sport - Teaching 2020-21 page.

Download 2020/21 Course Spec

Core modules

The Global Sports Business: This module will introduce you to the global sports business and to the global economic, geopolitical, historical, technological, media and ideological systems that underpin and shape it.

Sport Marketing & PR: Stimulating an enquiring, analytical and creative approach to the study of sports marketing and PR, this module aims to develop your critical understanding and awareness of contemporary sports marketing issues and practices.

Sport Economics & Finance: Study principles of economics and finance, using examples from the management of sports teams and clubs to illustrate economic issues and to give you an understanding of finance and funding for sports businesses.

Enterprise, Entrepreneurship & Sport: Consider the area of enterprise and entrepreneurship with regards to business start-up, growth and sustained development, recognising the key role that strategy and finance play in achieving long-term success for sports businesses.

Strategic Management of the Sports Business Environment: Sport business organisations need to think and act strategically to succeed. Gain an insight into related aspects of the internal and external environment in order to formulate a holistic strategy for organisational development.

The Management of Human Resources in Sport: Giving your learning a grounding in professional development, you will examine the theories and good practice surrounding HR and organisational development for managers operating in a sporting environment.

Major Independent Study: Undertake a major independent study into an area of your personal interest, relevant to your Sports Business course.

Download 2020/21 Course Spec

Core modules

The Global Sports Business: This module will introduce you to the global sports business and to the global economic, geopolitical, historical, technological, media and ideological systems that underpin and shape it.

Sport Marketing & PR: Stimulating an enquiring, analytical and creative approach to the study of sports marketing and PR, this module aims to develop your critical understanding and awareness of contemporary sports marketing issues and practices.

Sport Economics & Finance: Study principles of economics and finance, using examples from the management of sports teams and clubs to illustrate economic issues and to give you an understanding of finance and funding for sports businesses.

Enterprise, Entrepreneurship & Sport: Consider the area of enterprise and entrepreneurship with regards to business start-up, growth and sustained development, recognising the key role that strategy and finance play in achieving long-term success for sports businesses.

Strategic Management of the Sports Business Environment: Sport business organisations need to think and act strategically to succeed. Gain an insight into related aspects of the internal and external environment in order to formulate a holistic strategy for organisational development.

The Management of Human Resources in Sport: Giving your learning a grounding in professional development, you will examine the theories and good practice surrounding HR and organisational development for managers operating in a sporting environment.

Major Independent Study: Undertake a major independent study into an area of your personal interest, relevant to your Sports Business course.

Dr Ian Richards

Senior Lecturer -

Ian has 20 years’ teaching experience in higher education. He also has a practitioner background in sports events management. His PhD was a unique study of the local economic impact of a Premier League football club. He has undertaken research and consultancy work for a number of national and international clients, including the International Association of Athletics Federations (IAAF), UK Sport, the Ethiopian Ministry of Culture and Tourism, the Egyptian ministries for sport, youth, labour and education, Sports Coach UK and for professional football, cricket and rugby union clubs. Ian is also an international technical official in athletics and was selected to officiate at the 2017 IAAF World Athletics Championships in London.

Kevin Sinfield graduates from Leeds Beckett