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Sport Marketing
Undergraduate course
BA (Hons)

Sport Marketing

This course is also available with an integrated foundation year. Apply using UCAS code N569. Find out more here
International Scholarships available

Overview

Promoting and marketing sport is a popular and growing industry. This course will provide you with an insight into the unique aspects of sport marketing in a changing global environment.

You will learn how it can make a significant contribution to the success of sports performers, teams, organisations, events and related industries. How to interact and connect with various audiences through broadcasting, branding, print and digital campaigns, as well as analysing consumer behaviour, will be central to this course.

You will gain an understanding of media technologies and how these initiatives can be used in communicating with a target market in the sports environment. This course will also help you develop skills in gaining sponsorship, writing press releases, management and organisation, event management, business planning, and setting up a small business.

Along with developing your broadcasting, sponsorship and media liaison skills, you will gain knowledge of the business of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Our excellent work placement and volunteering opportunities will help you develop as a dynamic sport marketer, preparing you for an exciting career in this vibrant field.

RESIDENTIALS

At the start of the year you can go on a one-week group study residential. This will be a chance to meet new friends and take part in a number of challenges to develop your problem solving and team working skills. Activities can include rock climbing, gorge scrambling, mountaineering, walking, canoeing and kayaking.



Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Accredited by:

Our excellent links with industry provide high quality work placement opportunities with organisations such as Yorkshire County Cricket Club, Leeds United FC, Leeds Rhinos and Leeds Carnegie. Previous students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and many sports marketing agencies. We can also offer volunteering opportunities on a national and international scale which have included the Commonwealth Games, the Olympics and the Paralympics.

We work closely with Leeds Rugby and have even delivered modules in the world renowned Headingley Carnegie Stadium - one of the UK's busiest sports venues. We also work with the European Race Walking organisation which ran the European Championships here on our Headingley Campus, which previous students got involved with promoting and marketing this event.

Our staff are at the leading edge in their field. Many have worked in senior positions in a number of sports marketing industries and will enrich your studies with their high level of expertise and experience.

SPORT VOLUNTEERING OPPORTUNITIES

We offer a sport volunteering programme for anyone with an interest in sport. If you want to stay ahead of the game and have a competitive advantage in the job market then sport volunteering is an ideal way to gain extra knowledge and skills on top of your degree. Volunteering is a huge advantage if you want to pursue a career in the sports industry - and it will look great on your CV.

ADDITIONAL QUALIFICATIONS

You can also top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2. In addition to the UKCC, Leeds Beckett University also offers gym and personal trainer qualifications which you can take to boost your CV while studying on your sports degree.

SPORT AND ACTIVE LIFESTYLES

We're passionate about sport and at Leeds Beckett University there's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at the Sport & Active Lifestyles website.

Course Features

  • Professional accreditations
  • Placements
  • Specialist facilities
  • Real-life projects
  • Study abroad option
  • Expert careers service
  • 24/7 Library
  • University accommodation
  • TEF Silver Award
  • 100% of students felt they had the right opportunities to work with other students (National Student Survey 2017).
  • 91.7% of graduates from the course are in work or further study six months after graduating (Destination of Leavers from Higher Education survey 2015-16).
Play BA (Hons) Sport Marketing - Max Coates, Student Video
BA (Hons) Sport Marketing - Max Coates, Student
Play BA (Hons) Sport Marketing - Angela Green, Senior Lecturer Video
BA (Hons) Sport Marketing - Angela Green, Senior Lecturer
Play Life in Leeds Video
Life in Leeds
 

Entry Requirements

112
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
Due to the popularity of this course, we may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

An enhanced criminal history (DBS) check may be required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.

International Baccalaureate: 25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Selection Criteria:
Due to the popularity of this course, we may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

An enhanced criminal history (DBS) check may be required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.

International Baccalaureate: 25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Emma Endersby (Nee Haworth)

Careers

Emma Endersby (Nee Haworth)
Sponsorship Account Executive Rugby Football League

BA (Hons) Sports Marketing

“I did my two week work experience as part of my course, and then continued to work for the company in my spare time which gave me invaluable experience.

Teaching and learning

Gain insight into the unique aspects of the Sport Marketing discipline, the marketing of sport and marketing through sport in a changing global environment. You will understand how to navigate the Sport Marketing environment, traditional vs. Sport Marketing principles, consumer behaviour, marketing research, sport product offer, marketing mix, strategic and marketing planning, integrated marketing communications, sponsorship, branding, relationship marketing and digital marketing.

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.

Download Course Spec Download
Gain a critical understanding of the key principles, concepts and theories that are central to the study of Sport Marketing. You will focus on the global nature of the Sport Business Industry and the challenges this might bring in areas such as international structures, governance, and apply sociological concepts on equality and diversity to governance in various sectors.
Overall workload
Clock icon
288 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
912 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
12%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
27%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
61%
Core Modules

Develop a broad understanding of the main business concepts involved in managing sport organisations across the public, private and voluntary sectors. You will look at the business landscape and how it has developed commercially, as well as a number of contemporary issues such as corruption scandals, equality and diversity and the globalisation of sport.

Understand the impact of consumer attitudes and behaviour in differentiating, diversifying and competing in the crowded sport marketplace. You will have the opportunity to study sport consumers in a variety of global contexts and you will be introduced to the challenges sport marketers face when examining the sociological, psychological and situational factors that impact the sport consumer decision making process from an `active? and `passive? participant. You will look at diverse customer segments and the role of relationship management to ensure sport organisations can attract, engage and build loyalty to impact future consumption.

Sport is one of society's major economic activities and knowledge of the role marketing plays in the sport business landscape has emerged as a valuable asset. On this module you will develop an understanding of the unique nature and application of sport marketing principles and processes to the sports industry, as it becomes ever an integral element in the landscape of sport business.

The latest innovations in business and marketing are being driven by digital technologies. This module will enable you to develop the skills, knowledge, tools and techniques to effectively engage with these new emerging technologies to create competitive advantage for sport organisations.

Understand the fundamentals of enterprise and research skills. You will be introduced to key researchers and the role research plays in informing business decision making and development. You will benefit from hands-on experience of collecting and analysing data related to real world sports businesses.

There is a clear need for sport business managers to have financial awareness and the skill set to analyse and interpret financial statements to inform evidenced-based decision making. This module will provide you with an applied knowledge and understanding of financial management principles in relation to the global sports industry.

You will build on the core aspects of sport marketing in Year Two, as you use international marketing case studies and apply marketing communications theories to achieve objectives in sport business. You will also evaluate employability skills required to fit multicultural and global employment environments.
Overall workload
Clock icon
267 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
813 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Clock icon
120 hours Placements Some modules will give you the opportunity to undertake a work placement. These hours will be spent working in industry, gaining practical knowledge and professional skills that can be valuable to employers.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
24%
Practical This is an invigilated assessment of your practical skills and competencies, such as delivering a coaching session, or a school experience if you are training to be a teacher.
18%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
58%
Core Modules

This module will give you the opportunity to enhance your current and future development and employment prospects through an in-depth analysis of your current abilities. You will map these against your personal, academic and career aspirations to develop your professional reflective and reflexive skills and establish a series of on-going actions to positively impact upon your future performance.

Gain a critical insight into the growth and development of sport sponsorship in a global and local context. You will acquire knowledge into the sponsorship management processes from a rights owner and sponsors perspective in order to understand the relationship and relevance to strategic decision-making.

You will complete an in-depth, critical examination of the complex field of sport communications. This module enables you to explore the different elements of marketing communication and issues of integration within the UK and international markets.

Advance your skills in research and analysis to develop bespoke and creative research project delivering business or academic insight. You will gain the knowledge necessary to devise and conduct research that underpins and informs business decision making and strategies.

Understand the changing sport broadcast landscape and critically analyse the dilemmas of rights holders, the use of multi-digital and social media, as well as strategies to engage consumers. You will also consider the power and influence of sponsors, the issue of ambush marketing and major sport events, and the importance of brand management, analytics and tracking exposure and engagement across various platforms.

Option modules may include:
Soccer & Society

Events & Facility Management

Business Enterprise Planning

Sport Economics

In Year Three you will critically evaluate ethical, sustainable, and environmental approaches within Sport Marketing, develop your creative problem-solving as part of your branding and strategic marketing modules, and identify client needs and engage in creative future-facing solutions for real-life settings. You will also demonstrate your ability to plan, design, execute and communicate a sustained piece of independent work through the Major Independent Study module.
Overall workload
Clock icon
216 hours Teaching and learning Typically, this will include lectures, seminars, tutorials, supervised studio time or laboratory time and one-to-one meetings with your personal tutor.
Clock icon
984 hours Independent study This is the time outside your timetabled hours when you will be expected to continue learning independently. Typically, this will involve reading, research, completing assignments, preparing presentations and exam revision.
Assessment proportions
Examination This could include a timed examination, take-away paper, formal presentation or viva-voce examination or a set exercise, quiz or multiple choice test.
7%
Coursework This could include essays, reports or other written assignments, a dissertation or project, or a portfolio of your work. Assessed work will normally be returned with feedback within four weeks of your submission. When you begin your course, you will be provided with a module handbook for your chosen modules which will provide specific guidelines on how and when you will receive that feedback.
93%
Core Modules

Study the strategic marketing planning process and critically evaluate a range of theoretical planning models and metrics. You will explore how to develop a marketing strategy for a sport/leisure organisation.

Develop a critical understanding and awareness of contemporary sport branding issues and practices. You will study the role of brands, the concept of brand equity and the advantages of creating strong brands in sport, and you will explore the range of alternative branding strategies available to the sport?s marketer, and the different approaches to measuring brand effectiveness.

Explore the variety of digital analytics and metrics that can be used to evaluate the effectiveness of sport marketing campaigns, and the metrics available to measure a range of different platforms including web, mobile, and social media like Facebook and Twitter.

Major Independent Study

Option modules may include:
Sandwich Work Placement

Sport Governance

Sport Events Management

Sport Business Analytics

Globalisation of Sport Business

Sport & Leisure Identities

Peter McKreth
Peter Mackreth
Dean of School

Peter is currently completing his PhD at Leeds Beckett University through designing and evaluating a community based childhood obesity intervention, which has recently been highlighted in a report produced by the UK Governments Foresight Programme.

As one of the largest providers of sport in UK higher education, we have an exciting and broad range of staff expertise within our School and our collaborative approach to learning extends across our curriculum and research.
Play BA (Hons) Sport Marketing - Max Coates, Student Video
BA (Hons) Sport Marketing - Max Coates, Student
Play BA (Hons) Sport Marketing - Angela Green, Senior Lecturer Video
BA (Hons) Sport Marketing - Angela Green, Senior Lecturer
Play Life in Leeds Video
Life in Leeds
 

Fees & funding

The tuition fee for the year for students entering in 2018/19 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.

Sports uniforms - Buying specific sports uniform or equipment is not a formal requirement; however you will be expected to wear appropriate clothing for sessions in different environments. The cost of clothing is variable and you may be able to wear something you already own if it is appropriate.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of sports facilities and equipment linked to your studies

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Placement travel costs
    (Amount dependent on location)
  • Course branded sportswear
    (Branded sportswear is available to buy, but it is not compulsory. Prices start at £10, with a complete kit bundle costing £135)
  • Various coaching qualifications as well as gym and personal trainer awards are available
    (Cost will depend on the course chosen)
  • Sport volunteering opportunities
    (Cost will depend on location)
  • Sports membership
    (Access to sport and fitness facilities, including a wide range of fitness classes. Active Beckett PLUS membership costs £90 per year. Other levels of membership are also available)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

The tuition fee for the year for students entering in 2018/19 is £12000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Sports uniforms - Buying specific sports uniform or equipment is not a formal requirement; however you will be expected to wear appropriate clothing for sessions in different environments. The cost of clothing is variable and you may be able to wear something you already own if it is appropriate.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
  • Loan of high-end media equipment to support your studies

Course specific

  • Use of sports facilities and equipment linked to your studies

Additional costs
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific optional costs

  • Placement travel costs
    (Amount dependent on location)
  • Course branded sportswear
    (Branded sportswear is available to buy, but it is not compulsory. Prices start at £10, with a complete kit bundle costing £135)
  • Various coaching qualifications as well as gym and personal trainer awards are available
    (Cost will depend on the course chosen)
  • Sport volunteering opportunities
    (Cost will depend on location)
  • Sports membership
    (Access to sport and fitness facilities, including a wide range of fitness classes. Active Beckett PLUS membership costs £90 per year. Other levels of membership are also available)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Facilities

  • Sports Facilities
    Sports Facilities

    "I've been coming here to train since 2004 and the facilities are great." - Jessica Ennis, Olympic Gold Medallist

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Headingley Campus
    Headingley Campus

    Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Location

Headingley Campus

Headingley Campus

Home to our first-rate sporting facilities – Headingley Campus has a rich and diverse history having played to visitors such as Winston Churchill and Oscar Wilde. Set in 100 acres of parkland, with easy access to Leeds city centre, many of our buildings look out onto our grassy acre – a perfect place for hanging out, playing games and catching up with friends on long summer days. Headingley Campus has modern sport science laboratories, animation and music studios and the latest computing labs, as well as one of our libraries, open 24 hours a day, seven days a week, 365 days a year.

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