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Sport Marketing
Undergraduate course
BA (Hons)

Sport Marketing

Overview

Promoting and marketing sport is a popular and growing industry. This course will provide you with an insight into the unique aspects of sport marketing in a changing global environment.

You will learn how it can make a significant contribution to the success of sports performers, teams, organisations, events and related industries. How to interact and connect with various audiences through broadcasting, branding, print and digital campaigns, as well as analysing consumer behaviour, will be central to this course.

You will gain an understanding of media technologies and how these initiatives can be used in communicating with a target market in the sports environment. This course will also help you develop skills in gaining sponsorship, writing press releases, management and organisation, event management, business planning, and setting up a small business.

Along with developing your broadcasting, sponsorship and media liaison skills, you will gain knowledge of the business of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Our excellent work placement and volunteering opportunities will help you develop as a dynamic sport marketer, preparing you for an exciting career in this vibrant field.

RESIDENTIALS

At the start of the year you can go on a one-week group study residential. This will be a chance to meet new friends and take part in a number of challenges to develop your problem solving and team working skills. Activities can include rock climbing, gorge scrambling, mountaineering, walking, canoeing and kayaking.



Research Excellence Framework 2014
Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.
Our excellent links with industry provide high quality work placement opportunities with organisations such as Yorkshire County Cricket Club, Leeds United FC, Leeds Rhinos and Leeds Carnegie. Previous students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and many sports marketing agencies. We can also offer volunteering opportunities on a national and international scale which have included the Commonwealth Games, the Olympics and the Paralympics.

We work closely with Leeds Rugby and have even delivered modules in the world renowned Headingley Carnegie Stadium - one of the UK's busiest sports venues. We also work with the European Race Walking organisation which ran the European Championships here on our Headingley Campus, which previous students got involved with promoting and marketing this event.

Our staff are at the leading edge in their field. Many have worked in senior positions in a number of sports marketing industries and will enrich your studies with their high level of expertise and experience.

SPORT VOLUNTEERING OPPORTUNITIES

We offer a sport volunteering programme for anyone with an interest in sport. If you want to stay ahead of the game and have a competitive advantage in the job market then sport volunteering is an ideal way to gain extra knowledge and skills on top of your degree. Volunteering is a huge advantage if you want to pursue a career in the sports industry - and it will look great on your CV.

ADDITIONAL QUALIFICATIONS

You can also top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2. In addition to the UKCC, Leeds Beckett University also offers gym and personal trainer qualifications which you can take to boost your CV while studying on your sports degree.

SPORT AND ACTIVE LIFESTYLES

We're passionate about sport and at Leeds Beckett University there's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at the Sport & Active Lifestyles website.

Course Features

  • Professional accreditations
  • Placements
  • Specialist facilities
  • Real-life projects
  • Study abroad option
  • Expert careers service
  • 24/7 Library
  • University accommodation
  • TEF Silver Award
  • 100% of students felt they had the right opportunities to work with other students (National Student Survey 2017).
  • 91.7% of graduates from the course are in work or further study six months after graduating (Destination of Leavers from Higher Education survey 2015-16).

Entry Requirements

112
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level one of which must be in a National Curriculum subject.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2 one of which must be a National Curriculum subject.
Selection Criteria:
Due to the popularity of this course, we may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

An enhanced criminal history (DBS) check may be required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.

International Baccalaureate: 25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:112 points required. (Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
Additional Requirements:
GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 112 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level one of which must be in a National Curriculum subject.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2 one of which must be a National Curriculum subject.
Selection Criteria:
Due to the popularity of this course, we may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

An enhanced criminal history (DBS) check may be required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.

International Baccalaureate: 25 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Emma Endersby (Nee Haworth)

Careers

Emma Endersby (Nee Haworth)
Sponsorship Account Executive Rugby Football League

BA (Hons) Sports Marketing

“I did my two week work experience as part of my course, and then continued to work for the company in my spare time which gave me invaluable experience.

Modules & learning

Download Course Spec Download
Sport Business Landscape

The Sport Consumer

Introduction to Sport Marketing

Digital Business

Enterprise & Research

Sport Finance

Professional Practice in the Sport Industry

Sport Sponsorship

Marketing Communications

Research in Practice

Sport Broadcasting

Soccer & Society

Events & Facility Management

Business Enterprise Planning

Sport Economics

Strategic Marketing

Sport Branding

Digital Media for International Marketing

Major Independent Study

Sandwich Work Placement

Sport Governance

Sport Events Management

Sport Business Analytics

Globalisation of Sport Business

Sport & Leisure Identities

Peter McKreth
Peter Mackreth
Dean of School

Peter is currently completing his PhD at Leeds Beckett University through designing and evaluating a community based childhood obesity intervention, which has recently been highlighted in a report produced by the UK Governments Foresight Programme.

As one of the largest providers of sport in UK higher education, we have an exciting and broad range of staff expertise within our School and our collaborative approach to learning extends across our curriculum and research.
Play BA (Hons) Sport Marketing - Max Coates, Student Video
BA (Hons) Sport Marketing - Max Coates, Student
Play BA (Hons) Sport Marketing - Angela Green, Senior Lecturer Video
BA (Hons) Sport Marketing - Angela Green, Senior Lecturer
Play Life in Leeds Video
Life in Leeds
 

Fees & funding

The tuition fee for the year for students entering in 2018/19 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.

Sports uniforms - Buying specific sports uniform or equipment is not a formal requirement; however you will be expected to wear appropriate clothing for sessions in different environments. The cost of clothing is variable and you may be able to wear something you already own if it is appropriate.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.
Fees for this course are not yet confirmed.

Sports uniforms - Buying specific sports uniform or equipment is not a formal requirement; however you will be expected to wear appropriate clothing for sessions in different environments. The cost of clothing is variable and you may be able to wear something you already own if it is appropriate.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Facilities

  • Sports Facilities
    Sports Facilities

    "I've been coming here to train since 2004 and the facilities are great." - Jessica Ennis, Olympic Gold Medallist

  • Library
    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Headingley Campus
    Headingley Campus

    Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Map

Headingley Campus

Home to our first-rate sporting facilities – Headingley Campus has a rich and diverse history having played to visitors such as Winston Churchill and Oscar Wilde. Set in 100 acres of parkland, with easy access to Leeds city centre, many of our buildings look out onto our grassy acre – a perfect place for hanging out, playing games and catching up with friends on long summer days. Headingley Campus has modern sport science laboratories, animation and music studios and the latest computing labs, as well as one of our libraries, open 24 hours a day, seven days a week, 365 days a year.

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Want to know more?

Start exploring

We host a range of on campus and virtual open days throughout the year, giving you the opportunity to discover life at Leeds Beckett University. Find out more about your course, financing your studies, our range of accommodation and the vibrant city of Leeds.

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