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Sports Events Management
Undergraduate course
BSc (Hons)

Sports Events Management

International Scholarships available

Overview

There is a growing demand for sporting events to provide an immersive experience and a lasting legacy. Organising such events means managing the expectations and experiences of a range of stakeholders, including athletes, spectators, sponsors and governing bodies.

You will study the growing importance of sporting events in society, and you will learn how to plan and deliver them and assess their impact.

Our course provides an opportunity to develop sector-specific knowledge as well as sound organisational and business skills. It will incorporate all aspects of management, including creativity, administration, planning, co-ordination and evaluation of all types of sports events. In addition, our course will provide an in-depth awareness of the industry and an insight into the management of sporting venues and support services, specifically in terms of event operations.

The industry increasingly demands managers who have the technical skills, expertise and specialist knowledge to manage sports events from inception, through fundraising and sponsorship negotiation, to client management and final delivery.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you. This is in addition to trips and visits to sports stadiums and facilities, giving you a unique insight into the management of sporting events. Previous students have worked at venues including Lords Cricket Ground and for events such as the BBC Sports Personality of the Year and the Singapore Grand Prix. 

The University has been given a five-star rating for our academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency.

SPORT AND ACTIVE LIFESTYLES
We're passionate about sport and at our University there's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at our Sport & Active Lifestyles website.

Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Developing your expertise as a skilled sports events manager who can initiate, develop and implement strategic decision is a key aim of this course. There is also the opportunity to cultivate your knowledge in a particular area of interest, further enhancing your career aspirations.

The UK Centre for Events Management has extensive links with major sporting organisations and the sports industry. We offer many volunteering opportunities on major national events. You will also hear a variety of perspectives within the sports events industry through our guest speaker programme which will allow you to gain valuable insights into practitioners' own experiences and achievements.

We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.

Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.

Visit our Distance Learning Website

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Course Features

  • Professional accreditations
  • Placements
  • Part-time study available
  • Sandwich year
  • Study abroad option
  • Expert careers service
  • 24/7 Library
  • University accommodation
  • TEF Silver Award
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Entry Requirements

96
POINTS REQUIRED
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
UCAS Tariff Points: 96 points required. (Minimum 64 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.

Additional Requirements

GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Events Management achieving 60% merits in the final year.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate

24 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

UCAS Tariff Points:96 points required. (Minimum 64 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.

Additional Requirements

GCSEs:
GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
Access to HE Diploma:
Pass overall with a minimum of 96 UCAS tariff points.
Scottish Awards:
Minimum of 5 subjects at Grade B at Higher Level.
Irish Leaving Certificate:
Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2.
Level 6 Entry:
Applicants should have a HND, Foundation degree or equivalent award in the cognate subjects of Events Management achieving 60% merits in the final year.
Selection Criteria:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

International Baccalaureate

24 Points
IELTS:
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

Danny Scott

Careers

Danny Scott
Community Manager Hull FC

BA (Hons) Events Management

“I was attracted to my events management degree because of the opportunities that came with it, especially the one year placement in industry. I worked with the Sport Development team at Leeds City Council and by the end of the year I'd co-ordinated a netball tournament for 96 schools, run the Leeds Tennis Open and supported a community engagement event with the New Zealand Kiwis rugby league team.

Teaching and learning

Analyse and critically evaluate the concepts, development and defining characteristics of sports events as an area of academic and applied study in the context of intercultural, international and global societies. You will build your expertise in sports events planning, development and delivery within the sports events industry.

The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study; the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.

You will study the key topics of sports events and management, including planning, safety and sport event organisations. You will also attend a residential course away from University, which will help develop your academic skills, and undertake practical team building and communication exercises developed to improve course inter-relations and employability skills.
Core Modules

Explore a range of theoretical event planning models and event theories. You will be encouraged to consider how these can be applied to a diverse range of events.

Study the sociological framework of the evolution of sporting events throughout the ages. You will be introduced to contemporary sociological issues which influence the design and delivery of sporting events. You will also identify the key elements that impact on sporting events.

Take an integrated view of the core aspects of marketing theory within an events context and build upon this foundation by blending the concepts of innovation, creativity and event design to support a coherent brand message. You will research distinct event markets and seek to understand event audiences with a view to creating value for a distinct event product.

The module provides you with a year-long programme of professional, career, academic, and personal development within the context of all sectors of the events industry. You will be able to assess your previous experiences and future aspirations, and engage in the planning and delivery of real events both within the university and in industry.

Identify how different organisations come together to produce events that are both safe and legally compliant. Study the concept of risk and how the process of risk assessment is used to identify and mitigate the potential hazards that events can impose on workers, participants, attendees and the public.

Gain an understanding of some of the key concepts, theories and practices involved in understanding the management of sport event organisations. You will study organisational theory and will be encouraged to consider some of the opportunities and challenges involved in operating in a global sports event environment.

Build on the knowledge and skills you developed in Year 1, and look at some of the more complex and challenging issues within sports events management. You will understand how sports events organisations operate and how they are managed, and how events can be planned in a sustainable way.
Core Modules

Develop your understanding of the requirements of law that relate to the production and management of events. You will review English and International Law and the legal processes which impact on event management.

Explore the key ways that marketing and sponsorship influence and impact upon sports events. It encourages you to understand and engage critically with different approaches to the marketing, sponsorship and promotion of sporting events.

Understand the cultural influence of the mass media on sports events. You will engage critically with different explanations of mass media in contemporary societies.

Apply reflective theoretical concepts in a practical setting by undertaking an industrial based event and evaluation of the event. This will build on any work based learning and will integrate the skills and knowledge you previously gained on the course.

Develop your understanding of the nature of work in the events industry and its implications for effective Human Resource Management (HRM). You will study best practice HRM and explore current debates in a number of key workforce management areas relevant to the events industry.

Understand and to an extent, experience the full event production process. You will focus upon developing an understanding of the practical specialist areas that are involved in events, such as Power, Staging and Structures, Sound, Lighting and Special Effects.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.

Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Year 3 will help you develop into a confident, open-minded and innovative Sports Events practitioner, who can demonstrate the ability to initiate, develop and implement strategic decisions. You will be able to tailor your final year with various option modules, such as learning about risk for major events, or how partnerships are managed.
Core Modules

Critically understand the complex relationship between government, policy, sport and sports events. You will be made aware of the main political ideologies and their approaches to sport in the UK.

Gain a critical appreciation of the fundamental strategic objectives required when delivering a sporting event. This will also extend to you identifying and evaluating the mechanisms for measuring such concepts. You will develop knowledge of the importance of analysing impacts and legacies of sporting events in relation to short, medium and long term planning.

Take an integrated view of the internal and external factors that impact upon event organisations. You will research the strengths, weaknesses, opportunities and threats of an event company and apply their analysis to the creation of future strategic choices.

Undertake a substantial individual piece of work that helps to demonstrate the your ability to be an independent learner. Secondly, use your research skills to critically evaluate secondary and primary sources of data and help draw well-justified conclusions.

Option modules may include:

Be aware of key concepts around working with internal and external partnerships, and collaboratively, in the events industry and beyond. As well as laying the theoretical foundations of what constitutes partnership/ collaboration, you will examine how both partnership and collaborative working can be managed to achieve planned results and foster long term relationships in practice.

Examine risks to organisations and individuals involved in major events. You will examine the wider involvement of local authorities, the police and emergency services in the multi-agency approach to emergency management. You will use case studies to illustrate the issues raised in the module and theories from a range of sources will be explored to help place events in their social, political and historic contexts.

Challenge the way you study events and, consequently, how we are to understand event management, this disrupts your pre-existing ideas of what constitutes an event and offers new perspectives on how we can go about studying them.

Engage practically and theoretically with effective fundraising techniques contextualised within the not for profit sector, and look at the central part that events play in fundraising strategies.

You will have the opportunity to virtually produce a live business event from conception. The event can range from any specific industry sector award ceremony, an event with experiential marketing or corporate communications objectives, an exhibition, a conference or a mixture of any of these business event types. In doing so, you will be given full support to understand and appreciate the full needs of producing a first class event through a series of seminars and workshops designed to reflect the latest practices and requirements of the industry.

Tim Yeardley
Tim Yeardley
Course Director
Tim uses his love of events and his 25 years' of events experience to lead this exclusive course. He has organised a wide variety of business, gala and sport venue related events, giving him an in-depth knowledge of just how electrifying, exciting and dramatic sports events can be. Tim is proud to offer his students a combination of academic support and practical advice to help them prepare for a career in this dynamic industry.
If you're passionate about sport, whether you love watching or participating in sports events, our degree could be just your ticket! We are the only UK university to offer this specialist, unique degree in sports events management.
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Fees & funding

The tuition fee for the year for students entering in 2018/19 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies or information about whether you may qualify for one of our Bursaries and Scholarships.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app

Loan of high-end media equipment to support your studies

Course specific

  • Use of facilities and equipment linked to your studies
  • Access to our guest speaker programme

Additional costs

In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific essential expenses

  • Placement costs
    (Travel costs dependent on location)
  • Field trips / site visits
    (Cost will depend on location accessible by public transport. Anything beyond local will have travel provided)

Course-specific optional costs

  • Event industry associations student membership
    (A range of event industry associations offer student membership fees. Costs for each association will vary)
  • Replacement DBS Certificate
    (Should you need a DBS certificate for your placement and you lose your original, you will be charged £44 for a replacement)
  • Additional qualifications
    (Opportunities may be provided for undertaking additional certifications, such as Personal Licensing or Event Safety Passport. Further opportunities may be provided to undertake additional qualifications either directly or through the Event Society/Students Union)
  • Event attendance
    (Opportunities are provided to attend events beyond the curriculum. Cost will depend on location and ticket price)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

The tuition fee for the year for students entering in 2018/19 is £12000. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.

Coaching and First Aid qualifications - You will have the opportunity to gain additional qualifications in coaching and First Aid. Individual costs will vary depending on the qualification.

Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:

  • 24/7 Library and student IT support
  • Free wifi via eduroam
  • Skills workshops and resources
  • Library membership, giving access to more than 500,000 printed, multimedia and digital resources
  • Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app

Loan of high-end media equipment to support your studies

Course specific

  • Use of facilities and equipment linked to your studies
  • Access to our guest speaker programme

Additional costs

In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.

Course-specific essential expenses

  • Placement costs
    (Travel costs dependent on location)
  • Field trips / site visits
    (Cost will depend on location accessible by public transport. Anything beyond local will have travel provided)

Course-specific optional costs

  • Event industry associations student membership
    (A range of event industry associations offer student membership fees. Costs for each association will vary)
  • Replacement DBS Certificate
    (Should you need a DBS certificate for your placement and you lose your original, you will be charged £44 for a replacement)
  • Additional qualifications
    (Opportunities may be provided for undertaking additional certifications, such as Personal Licensing or Event Safety Passport. Further opportunities may be provided to undertake additional qualifications either directly or through the Event Society/Students Union)
  • Event attendance
    (Opportunities are provided to attend events beyond the curriculum. Cost will depend on location and ticket price)

Other study-related expenses to consider: books (the library stocks books from your module reading list but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery; field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations); PC/laptop (provided on campus in social learning spaces and in the library. However, you may prefer to have your own); mobile phone/tablet (to access University online services); academic conferences (travel costs); professional-body membership (where applicable); and graduation (gown hire and guest tickets).

This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental or living costs are also in addition to your course fees.

Facilities

  • Headingley Campus Library
    Headingley Campus Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • Headingley Campus
    Headingley Campus

    Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

  • Gym and Sports Facilities
    Gym and Sports Facilities

    Keeping fit is easy at Leeds Beckett - our fitness suites are easy to get to, kitted out with all the latest technology and available to all sports members.

Location

Headingley Campus

Headingley Campus

Home to our first-rate sporting facilities – Headingley Campus has a rich and diverse history having played to visitors such as Winston Churchill and Oscar Wilde. Set in 100 acres of parkland, with easy access to Leeds city centre, many of our buildings look out onto our grassy acre – a perfect place for hanging out, playing games and catching up with friends on long summer days. Headingley Campus has modern sport science laboratories, animation and music studios and the latest computing labs, as well as one of our libraries, open 24 hours a day, seven days a week, 365 days a year.

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