Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Overview
Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace.
You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities.
Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner.
Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.
Sport is a global business and is becoming more unpredictable due to dynamic changes in the global landscape, making it ever more challenging for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives. This course combines specialised marketing skills with expert knowledge of the sport industry which will make your CV standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.
Tutors with established links to major professional sports bodies will support you throughout your course and their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline. We work closely with local organisations such as Leeds Rhinos and Yorkshire County Cricket Club, and we welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.
You will join a vibrant, supportive and dedicated academic community and on graduating from this course you will become part of a well established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.Visit our Distance Learning Website
We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.
Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.
Course Features
- Specialist skillset
- Industry-linked learning
- Access to guest lectures
- Real-life projects
- Applied assessment briefs
- Industry expertise
- Strong alumni network
- Dedicated and supportive course team
Carnegie School of Sport building update
Entry Requirements
Applicants should either have a second class honours degree in the cognate subject of Sport, a second class honours degree in a non-cognate subject supported by evidence of an aptitude for the subject applied for, or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.
All applicants should satisfy our University English language requirements, please access further details at this link.
SELECTION CRITERIA:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS:
IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
ADDITIONAL ENTRY REQUIREMENTS:
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu. If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website. Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.Applicants should either have a second class honours degree in the cognate subject of Sport, a second class honours degree in a non-cognate subject supported by evidence of an aptitude for the subject applied for, or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.
All applicants should satisfy our University English language requirements, please access further details at this link.
SELECTION CRITERIA:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS:
IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
ADDITIONAL ENTRY REQUIREMENTS:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Careers
Careers
Teaching and learning
In a world where changes take place even more rapidly than before, success becomes a result of recognising them and acting accordingly. In this course you will further develop your understanding of the world of global sport, consumer experiences, and media and how to respond strategically to this ever changing landscape.
Fees & funding
Additional course costs
Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations. The following is also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Course-specific optional costs
- Placement travel (costs will vary depending on the location of your placement)
- Course branded sportswear (prices start at £10, with a complete kit bundle costing £135)
Other study-related expenses to consider: materials that you will need to complete your course such as books (the library stocks books from your module reading list and can order books from other locations for you if a copy isn’t available but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you will need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
You may prefer to have your own mobile phone/tablet (to access university online services) but you can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: such as 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in social learning spaces and in the library on both campuses). Student laptops are also available from the laptop lockers located on the ground floor of the libraries.
This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees.
Additional course costs
Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations. The following is also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Course-specific optional costs
- Placement travel (costs will vary depending on the location of your placement)
- Course branded sportswear (prices start at £10, with a complete kit bundle costing £135)
Other study-related expenses to consider: materials that you will need to complete your course such as books (the library stocks books from your module reading list and can order books from other locations for you if a copy isn’t available but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you will need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
You may prefer to have your own mobile phone/tablet (to access university online services) but you can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: such as 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in social learning spaces and in the library on both campuses). Student laptops are also available from the laptop lockers located on the ground floor of the libraries.
This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
Facilities
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![Headingley Campus]()
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![Library]()
LibraryOur Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.
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![Gym and Sports Facilities]()
Location
Headingley Campus
Home to our first-rate sporting facilities – Headingley Campus has a rich and diverse history having played to visitors such as Winston Churchill and Oscar Wilde. Set in 100 acres of parkland, with easy access to Leeds city centre, many of our buildings look out onto our grassy acre – a perfect place for hanging out, playing games and catching up with friends on long summer days. Headingley Campus has modern sport science laboratories, animation and music studios and the latest computing labs, as well as one of our libraries, open 24 hours a day, seven days a week, 365 days a year.
Once you've decided what course to study, here is a step-by-step guide of what to do next.
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1EXPLOREExplore your full range of options on our Online Prospectus at courses.leedsbeckett.ac.uk.
Call us on +44(0)113 812 3113 or email admissionsenquiries@leedsbeckett.ac.uk if you have any questions. International students can phone +44(0)113 812 1111 or email internationaloffice@leedsbeckett.ac.uk. -
2POSTGRADUATE AND RESEARCH OPEN DAYVisit us for a Postgraduate and Research Open Day to speak to teaching staff and students, see our facilities and find out more about your chosen course. Alternatively, watch our online open day or register for a Virtual Q&A and ask our friendly staff any questions you may have.
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3APPLY
Apply directly to us via our online application site *.
* Exceptions to this are:
- Teacher Training (PGCE & EYTS)
- PG Dip Legal Practice PG Dip Law
- Chartered Institute of PR (CIPR): Advanced Certificate & Advanced Diploma
- MA Social Work
- MA Art Psychotherapy
- PGCert/PGDip/MA Play Therapy
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4YOUR OFFERReceive your offer - remember, the sooner you apply the sooner an offer can be made. Please note that certain courses do have set application deadlines so you should check before applying. Some courses may require you to attend an interview or submit a portfolio before an offer can be made.
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5SEND US YOUR RESULTSIf we make you a conditional offer, send us your results as soon as you have these so we can confirm your place.
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6ACCOMMODATIONApply for our university accommodation if you need it.
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7INTERNATIONAL STUDENTSCheck visa regulations and apply for your CAS number if necessary.
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8FEES & FUNDINGDiscover more about your funding options and set up your fee payments.
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9ONLINE REGISTRATION & ENROLMENTReceive your online registration and enrolment information.
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10WELCOME WEEKAttend Welcome Week and begin your course.
- Contact Us
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+44 (0)113 812 0000
Contact Details
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Leeds Beckett University
City Campus, Leeds
LS1 3HE
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