Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Strategic Sport Marketing
Overview
Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace.
You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities.
Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner.
Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.
Sport is a global business and is becoming more unpredictable due to dynamic changes in the global landscape, making it ever more challenging for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives. This course combines specialised marketing skills with expert knowledge of the sport industry which will make your CV standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.
Tutors with established links to major professional sports bodies will support you throughout your course and their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline. We work closely with local organisations such as Leeds Rhinos and Yorkshire County Cricket Club, and we welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.
You will join a vibrant, supportive and dedicated academic community and on graduating from this course you will become part of a well established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.Visit our Distance Learning Website
We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.
Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.
To study this course, you will require broadband internet connection with a speed of 2mbps and working speakers. You will need Windows 7 / Mac OSX 10.8 or above and have access to Chrome v63 or higher (recommended), Edge v42+, Firefox v57+ or Safari v6+. Java and Adobe Acrobat Reader will need to be enabled and you will need a minimum screen resolution of 1024 x 768.
Visit our distance learning guide for a complete list of technical requirements.
Course Features
- Specialist skillset
- Industry-linked learning
- Access to guest lectures
- Real-life projects
- Applied assessment briefs
- Industry expertise
- Strong alumni network
- Dedicated and supportive course team
Carnegie School of Sport Heritage Video
Carnegie School of Sport building update
Entry Requirements
Applicants should either have a second class honours degree in the cognate subject of Sport, a second class honours degree in a non-cognate subject supported by evidence of an aptitude for the subject applied for, or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.
All applicants should satisfy our University English language requirements, please access further details at this link.
SELECTION CRITERIA:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS:
IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Mature Applicants:
Our University welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our ‘Recognition of Prior Learning’ policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable..
All applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, for example we accept some Functional Skills Tests.
Applicants should either have a second class honours degree in the cognate subject of Sport, a second class honours degree in a non-cognate subject supported by evidence of an aptitude for the subject applied for, or have equivalent experience or training, normally from within the work environment.
All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.
All applicants should satisfy our University English language requirements, please access further details at this link.
SELECTION CRITERIA:
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS:
IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
ADDITIONAL ENTRY REQUIREMENTS:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Careers
Careers
Teaching and learning
You will experience a blended approach to teaching and learning - this is a mix of face-to-face, on campus and remote teaching and learning. The learning content you receive will be as planned for the academic year 2020/2021 before the Covid-19 outbreak. To find out more about teaching on your course visit the Carnegie School of Sport - Teaching 2020-21 page.
You will experience a blended approach to teaching and learning - this is a mix of face-to-face, on campus and remote teaching and learning. The learning content you receive will be as planned for the academic year 2020/2021 before the Covid-19 outbreak. To find out more about teaching on your course visit the Carnegie School of Sport - Teaching 2020-21 page.
- Global Perspectives of Sport Marketing
- You should choose one module from the following options listed below:
- Consumer Experiences
- Brand Engagement & Sport Sponsorship
- Media & Digital Transformations
- Analytics for Data Driven Decision Making
- Global Perspectives of Sport Marketing
- You should choose one module from the following options listed below:
- Consumer Experiences
- Brand Engagement & Sport Sponsorship
- Media & Digital Transformations
- Analytics for Data Driven Decision Making
In a world where changes take place even more rapidly than before, success becomes a result of recognising them and acting accordingly. In this course you will further develop your understanding of the world of global sport, consumer experiences, and media and how to respond strategically to this ever changing landscape.
Fees & funding
Studying part-time gives you the flexibility to learn at your own pace. Because of this, our tuition fees are calculated using credit points. Each module you study has a credit point value. Most modules have a credit point value of 20. The tuition fee for students entering in in 2020/21 on this course is £833.40 for each 20 credit point module. For modules with a different credit point value their cost can be calculated by multiplying the credit value of the module by the cost per credit point of £41.67. The amount you will pay may increase each year in line with inflation.
Additional course costs
Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations. The following is also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Course-specific optional costs
- Placement travel (costs will vary depending on the location of your placement)
- Course branded sportswear (prices start at £10, with a complete kit bundle costing £135)
Other study-related expenses to consider: materials that you will need to complete your course such as books (the library stocks books from your module reading list and can order books from other locations for you if a copy isn’t available but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you will need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
You may prefer to have your own mobile phone/tablet (to access university online services) but you can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: such as 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in social learning spaces and in the library on both campuses). Student laptops are also available from the laptop lockers located on the ground floor of the libraries.
This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees.
Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis. Should you wish to query your visa status you can contact Tier4 Compliance@leedsbeckett.ac.uk. If you are able to study on a part-time basis please contact fees@leedsbeckett.ac.uk for further information on course fees.
Additional course costs
Tuition fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations. The following is also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC, laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Course-specific optional costs
- Placement travel (costs will vary depending on the location of your placement)
- Course branded sportswear (prices start at £10, with a complete kit bundle costing £135)
Other study-related expenses to consider: materials that you will need to complete your course such as books (the library stocks books from your module reading list and can order books from other locations for you if a copy isn’t available but you may wish to purchase copies for yourself); placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you will need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
You may prefer to have your own mobile phone/tablet (to access university online services) but you can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: such as 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in social learning spaces and in the library on both campuses). Student laptops are also available from the laptop lockers located on the ground floor of the libraries.
This list is not exhaustive and costs will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees.
Additional information
For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:
Facilities
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![Library]()
LibraryOur Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.
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![Gym and Sports Facilities]()
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1EXPLOREExplore your full range of options on our Online Prospectus at courses.leedsbeckett.ac.uk.
Call us on +44(0)113 812 3113 or email admissionsenquiries@leedsbeckett.ac.uk if you have any questions. International students can phone +44(0)113 812 1111 or email internationaloffice@leedsbeckett.ac.uk. -
2POSTGRADUATE AND RESEARCH OPEN DAYVisit us for a Postgraduate and Research Open Day to speak to teaching staff and students, see our facilities and find out more about your chosen course.
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3APPLY
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7INTERNATIONAL STUDENTSCheck visa regulations and apply for your CAS number if necessary.
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8FEES & FUNDINGDiscover more about your funding options and set up your fee payments.
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9ONLINE REGISTRATION & ENROLMENTReceive your online registration and enrolment information.
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10WELCOME WEEKAttend Welcome Week and begin your course.
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