Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skills base and will ensure you can make a significant and measurable contribution to your employer?s profitability.
In preparation for a successful career as a strategically minded digital marketer, you will choose to either research and write your dissertation to gain an in-depth knowledge of your area of interest, or you will manage your own live commercial project.
Group work, individual work and presentations will help to hone your communication skills. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers - past speakers have included the Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers Association and the Editor of Cosmopolitan magazine.
You will also have the opportunity to apply for a consultancy project with an internal or external client as part of your dissertation, to further boost your CV.
We understand that full-time study does not suit everyone. That’s why we offer courses which give you the opportunity to decide where, when and how you can get involved in learning. Studying a distance learning course offers the convenience and flexibility to make education work for you. Whether you’d like to fit your studies around childcare, develop your skills while working or, quite simply, want to learn from the comfort of your own home, we can help you gain a qualification at a time and pace that suits your lifestyle.
Like our students on campus, you will have the same excellent teaching and learning resources, however you’ll find these online instead of in a lecture theatre. Not only are all the modules taught online, but you will also have access to an online community and more than 140,000 books and journals in our online library.
In today's news gathering operations, you need to be able to work both in print and digitally. Having undertaken the news and feature writing modules on my course, I know exactly how to write a feature when I need to and I am just as comfortable when I have to sub-edit some news copy.
Teaching and learning
Develop an understanding of the crucial role branding and brand management plays in a highly competitive marketing environment.
Understand of the way in which marketing communications strategy blends with branding principles.
Explore the brand strategy and online strategies used by managers to assess their market environment and secure a competitive advantage.
Discover the variety of concepts, theories, models and rapidly evolving platforms involved in digital marketing.
Achieve a sound understanding of a full range of media - both traditional and digital - and study their application in detail.
Undertake an independent research project chosen by you, to which you can apply your knowledge, understanding and skills learned from the programme.
Explore the psychological and sociological concepts that affect consumer behaviour, enabling organisations to understand and apply this knowledge to their own target audiences.
- Managing Marketing
- Social Media Marketing & Management
One of my passions has always been, metaphorically speaking, understanding what makes people tick. Studying marketing and consumer behaviour at postgraduate level acted as a catalyst for developing this further within a business context. Our MSc Strategic & Digital Marketing could potentially act as that very same catalyst for our students.
Fees & funding
Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.
Once you've decided what course to study, here is a step-by-step guide of what to do next.
2POSTGRADUATE AND RESEARCH OPEN DAY
Apply directly to us via our online application site *.
* Exceptions to this are:
- Teacher Training (PGCE & EYTS)
- PG Dip Legal Practice PG Dip Law
- Chartered Institute of PR (CIPR): Advanced Certificate & Advanced Diploma
- MA Social Work
- MA Art Psychotherapy
- PGCert/PGDip/MA Play Therapy
4YOUR OFFERReceive your offer - remember, the sooner you apply the sooner an offer can be made. Please note that certain courses do have set application deadlines so you should check before applying. Some courses may require you to attend an interview or submit a portfolio before an offer can be made.
5SEND US YOUR RESULTSIf we make you a conditional offer, send us your results as soon as you have these so we can confirm your place.
6ACCOMMODATIONApply for our university accommodation if you need it.
7INTERNATIONAL STUDENTSCheck visa regulations and apply for your CAS number if necessary.
8FEES & FUNDINGDiscover more about your funding options and set up your fee payments.
9ONLINE REGISTRATION & ENROLMENTReceive your online registration and enrolment information.
10WELCOME WEEKAttend Welcome Week and begin your course.