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Strategic and Digital Marketing
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MSc
Strategic and Digital Marketing

Postgraduate course
Marketing, PR & Journalism

Build on your marketing knowledge, gaining a digital marketing specialism that is in high demand across all industry sectors.

  • Attendance
  • Duration
    1 Year
  • Start date
  • Main Location
    The Rose Bowl, City Campus

Your Course

Did you know? Did you know?

Did you know?

Three quarters of people aged 18-34 and 73% of people over 35 say that online and mobile advertising affects what they purchase. (2015 survey by IDC Retail)
Entry Requirements
Requirements:Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing. If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

IELTS 6.5 with no skill below 6.0
Mature Applicants
Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website.

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Requirements:Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing. If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline.

All applications should be supported by a reference, either academic or professional; a template can be accessed at this link.

All applicants should satisfy our University English language requirements, please access further details at this link

IELTS 6.5 with no skill below 6.0
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.
Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.


More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.

Careers

  • Hannah Robinson

Careers

Hannah Robinson
Trainee Journalist, Hull Daily Mail

MSc Journalism

Read more

“In today's news gathering operations, you need to be able to work both in print and digitally. Having undertaken the news and feature writing modules on my course, I know exactly how to write a feature when I need to and I am just as comfortable when I have to sub-edit some news copy.

MODULES & LEARNING

Develop an understanding of the crucial role branding and brand management plays in a highly competitive marketing environment.

Understand of the way in which marketing communications strategy blends with branding principles.

Explore the brand strategy and online strategies used by managers to assess their market environment and secure a competitive advantage.

Discover the variety of concepts, theories, models and rapidly evolving platforms involved in digital marketing.

Achieve a sound understanding of a full range of media - both traditional and digital - and study their application in detail.

Undertake an independent research project chosen by you, to which you can apply your knowledge, understanding and skills learned from the programme.

Explore the psychological and sociological concepts that affect consumer behaviour, enabling organisations to understand and apply this knowledge to their own target audiences.

Managing Marketing

Social Media Marketing & Management

You will increase your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are designed and taught by both researchers and digital marketing consultants who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

Group work, individual work and presentations will help to hone your communication skills. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers - past speakers have included the Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers Association and the Editor of Cosmopolitan magazine.

You will also have the opportunity to apply for a consultancy project with an internal or external client as part of your dissertation, to further boost your CV.

  • Leeds Beckett University
    Dr Carl Clare Dr Carl Clare
    Senior Lecturer

    One of my passions has always been, metaphorically speaking, understanding what makes people tick. Studying marketing and consumer behaviour at postgraduate level acted as a catalyst for developing this further within a business context. Our MSc Strategic & Digital Marketing could potentially act as that very same catalyst for our students.

    Carl obtained his PhD in 2013 and joined us at Leeds Beckett University in November 2014 after six years at Manchester Metropolitan University. His interests include consumer behaviour, in particular the consumption of sport.
  • MSc Strategic and Digital Marketing Dr Carl Clare

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  • Postgraduate Study - Invest in yourself

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FEES & FUNDING
The tuition fee for the year for students entering in 2017/18 is £6100. The amount you will pay may increase each year to take into account the effects of inflation.
See further information on financing your studies.
The tuition fee for the year for students entering in 2017/18 is £11500. The amount you will pay is fixed at this level for each year of your course.
See further information on fees and finance on our Financing Your Studies webpage.
  • Library

    Facilities

    Library

    Our Library is open 24 hours a day, seven days a week, every day of the year, providing you with access to specialist books and journals, learning spaces, computers, multimedia facilities and media equipment hire. Tens of thousands of our Library's digital resources, including ebooks, ejournals and databases, can be accessed online at a time and place to suit you.

  • The Rose Bowl

    Facilities

    The Rose Bowl

    The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

  • Social Spaces

    Facilities

    Social Spaces

    Our social learning spaces typically include PCs, desk space and seating areas, enabling you to study and socialise in a relaxed atmosphere.

The Rose Bowl, City Campus

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An amazing place to spend your days

It is not every university that can offer you the chance to study in the best tall building in the world. But we can. Our City Campus is home to such award-winning learning environments as Broadcasting Place, voted best tall building in the world in 2010. Other buildings include the Rose Bowl, home to our Business School, which was awarded Best Commercial Property Development in the 2009 Yorkshire Property awards. Just over the road from the Rose Bowl is the Leslie Silver building which houses one of our impressive libraries across five floors. The library is open 24 hours a day, 7 days a week throughout the year.

Need more convincing?
Next Postgraduate Open Day

To learn more about postgraduate and professional courses at Leeds Beckett University please register for our next Postgraduate Open Day.

Register for Open Day
Order a Prospectus

To order a copy of the latest Postgraduate prospectus, please email: prospectusrequests@leedsbeckett.ac.uk

Order a Prospectus

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  • Leeds lies at the heart of the UK with excellent transport links to most major cities. It was also voted best UK University Destination and is home to 200,000 students.

  • Experience accommodation with a difference. We are proud to offer some of the best university accommodation in the UK.

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